September 30, 2018

(Source: The DRUM)

Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Advertising trade bodies will help marketers clean up their data footprint...

September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

September 15, 2018

(Source: marketing-interactive)

Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. H...

August 30, 2018

(Source: WNIP)

“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded content...

July 26, 2018

(Source: The DRUM)

Maximising you Facebook advertising

With all the noise and clutter on social media if you are not developing video ads for Facebook, you are missing a huge opportu...

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