(Source: The DRUM)

Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Advertising trade bodies will help marketers clean up their data footprint...

(Source: TOPick)

戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。

隨著程序化廣告（programmatic advertising）普及，廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示，戶外廣告在香港...

(Source: marketing-interactive)

Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. H...

(Source: WNIP)

“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded content...

(Source: The DRUM)

Maximising you Facebook advertising

With all the noise and clutter on social media if you are not developing video ads for Facebook, you are missing a huge opportu...