September 19, 2018

(Source: whatsnewinpublishing.com)

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direc...

September 15, 2018

(Source: marketing-interactive)

Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. H...

July 31, 2018

(Source: The DRUM)

WhatsApp introducing tools to monetize the chat app

The Facebook earnings slump was a big hit to the social network, but the company’s global chat app, WhatsApp is...

June 5, 2018

(Source: 數位時代 Business Next)

LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同,設置LINE Beacon的捷運站點也從7個增加到35個。

去(2017)年12月LINE首度與台北捷運合作,嘗試結合踩點遊戲發送LINE Points點數的方式,培養用戶隨時開藍牙的習慣,進而以此串聯出一個虛...

May 11, 2018

(Source: Ad exchange)

Google on Tuesday revealed two products at Google I/O designed to drive app downloads.

The first is the ability to show app content in an ad. The second, for ga...

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