September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

August 2, 2018

(Source: The DRUM)

The success of automated media buying is spearheaded by a necessary move towards a better marketing future.

The programmatic industry has already witnessed a major...

June 24, 2018

(Source: Mobile Marketer)

Brief:

  • Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D and programmatic virtua...

June 18, 2018

(Source: Double-Click Advertising Blog)

We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive a...

April 2, 2018

(Source: DIGIDAY)

The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direc...

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