October 2, 2018

(Source: Social Media Week)

To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads.

With 2.2 billion monthly active users, it should co...

October 1, 2018

(Source: 蘋果財經)

近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲10個地區都有業務,包括香港、泰國、台灣、印尼、越南等。公司創辦人之一,十河宏輔就透露,...

August 28, 2018

(Source: The DRUM)

Traditional celebrities may not be what your brand needs.

A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be...

August 19, 2018

(Source: TechHQ)

As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase?

After a remarkable rise...

August 8, 2018

(Source: The DRUM)

Anyone working in digital marketing knows the power of video. Even still, the statistics can astound.

Social media video tips

On Facebook alone, there are eight bil...

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