October 1, 2018

(Source: Mashable)

Google's new search features look like social media apps.

For all its behind-the-scenes innovation, Google Search has looked more or less the same for the last 20...

September 30, 2018

(Source: The DRUM)

Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Advertising trade bodies will help marketers clean up their data footprint...

September 19, 2018

(Source: whatsnewinpublishing.com)

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direc...

September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

September 18, 2018

(Source: TOPick)

YouTube即將調整廣告政策。(圖片來源:法新社)

影片平台YouTube廣告數目有所增加,其中網民所未必喜歡的強制觀看廣告(non-skippable ad),似乎未來將會愈來愈多,平台觀賞體驗勢受考驗。據科技網站Mashable報道,YouTube在本星期內更改廣告政策,所有合作創作者的影片廣告格式,將會預設改為non-s...

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