September 17, 2018

(Source: The Drum)

Tencent tumbles as China curbs gaming hours and titles

Chinese conglomerate Tencent has taken a battering after authorities declared that they would be introducing...

September 15, 2018

(Source: marketing-interactive)

Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. H...

August 30, 2018

(Source: WNIP)

“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded content...

August 29, 2018

(Source: 數位時代)

個人認為馬雲的新零售,就是把阿里巴巴原本的企業願景「天下沒有難做的生意」,變成「天下沒有不是阿里的生意」,也就是張勇在2013年曾經說過的「沒有電子商務,只有商務電子化」的具體實踐。

網路女王Mary Meeker發了2018年網路趨勢報告(Internet Trends 2018),當天不少中外媒體就出了「5分鐘看完」、「網路女王...

August 28, 2018

(Source: The DRUM)

Traditional celebrities may not be what your brand needs.

A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be...

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