September 17, 2018

(Source: The Drum)

Tencent tumbles as China curbs gaming hours and titles

Chinese conglomerate Tencent has taken a battering after authorities declared that they would be introducing...

September 15, 2018

(Source: marketing-interactive)

Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. H...

August 1, 2018

(Source: marketing-interactive.com)

Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation hub” to support local tech talent. The US firm...

July 30, 2018

(Source: 數位時代)

星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今(2)日獲得證實,但根據公告,雙方合作的廣度和深度將不僅止於外送。

近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下,要找阿里巴巴旗下外送服務餓了麼合作,展開反擊。而今(2)日傳言獲得了證實,但阿里巴巴和星巴克的合作範圍看來比外界預期的更大。

不只餓了麼,雙方合作橫跨多...

March 12, 2018

(文章轉載:TOPick)

為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖)

微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一跳」,憑藉微信本來已座擁9億用戶的優勢,3日內已累積4億用戶。根據微信新春發表的數據,「跳...

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