October 1, 2018

(Source: 蘋果財經)

近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲10個地區都有業務,包括香港、泰國、台灣、印尼、越南等。公司創辦人之一,十河宏輔就透露,...

August 28, 2018

(Source: The DRUM)

Traditional celebrities may not be what your brand needs.

A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be...

August 19, 2018

(Source: TechHQ)

As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase?

After a remarkable rise...

August 8, 2018

(Source: 數位時代)

| 目前AI在企業端的應用,多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案,AnyMind Group則靠「matching(匹配)」,跨足HR及KOL領域,讓企業靠AI找到「對的人」。

即便全球關注AI(人工智慧)的浪潮已經持續好長一段時間,時至2018年,目前AI在企業中的應用,仍多扮演協助的角色。

根據...

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