September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

June 24, 2018

(Source: Mobile Marketer)

Brief:

  • Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D and programmatic virtua...

May 9, 2018

(Source: TOPick)

Yahoo亦推出新通訊聊天App Squirrel,試圖加入競爭市場。

Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示,光是Facebook Messenger及WhatsApp,已累積超過20億用家。最近,Yahoo亦推出新通訊聊天App Squirrel,試圖加入競爭市...

March 12, 2018

(Source: What's New In Publishing)

The common consensus amongst brand marketers is that the future of brands will be built on mobile. As if to underline the point, eMarketer stated...

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