September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

August 21, 2018

(Source: Marketing Magazine)

‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on CMOs to embrace the technology early.

Vice presi...

August 2, 2018

(Source: The DRUM)

The success of automated media buying is spearheaded by a necessary move towards a better marketing future.

The programmatic industry has already witnessed a major...

June 24, 2018

(Source: Mobile Marketer)

Brief:

  • Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D and programmatic virtua...

June 18, 2018

(Source: Double-Click Advertising Blog)

We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive a...

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