October 2, 2018

(Source: Social Media Week)

To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads.

With 2.2 billion monthly active users, it should co...

October 1, 2018

(Source: 蘋果財經)

近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲10個地區都有業務,包括香港、泰國、台灣、印尼、越南等。公司創辦人之一,十河宏輔就透露,...

September 30, 2018

(Source: The DRUM)

Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Advertising trade bodies will help marketers clean up their data footprint...

September 19, 2018

(Source: whatsnewinpublishing.com)

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direc...

September 19, 2018

(Source: TOPick)

戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。

隨著程序化廣告(programmatic advertising)普及,廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南亞印度日本地區董事總經理陳啟滔表示,戶外廣告在香港...

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