January 10, 2019

You know better than anyone how important your company’s online presence is to its success. With Google Analytics, you can uncover the insights that drive real results and avoid sp...

August 20, 2018

(Source: 數位時代)

圖片來源:shutterstock

數位行銷(digital marketing)時代來臨,數位行銷大數據(big data)幾乎成為行銷人員必要工具,無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告,都強調大數據重要性。也因此,各式各樣的KPI被提出來,KPI也成為行銷人員經營的方向。但...

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