October 1, 2018

(Source: Mashable)

Google's new search features look like social media apps.

For all its behind-the-scenes innovation, Google Search has looked more or less the same for the last 20...

July 19, 2018

(Source: The DRUM)

I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending less money. We’re always...

July 10, 2018

(Source: The DRUM)

The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits

Ahead of today’s scheduled Google M...

April 19, 2018

(Source: Thinkwithgoogle.com)

Demographics-based targeting (such as by age, gender, income) is unreliable.

Targeting audiences based on their behavioral "intent" or affinity (such as...

April 18, 2018

(文章轉載:hksilicon

編者按:隨着語音識別技術的不斷發展,語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同?相應的SEO會有什麼變化?需要注意什麼問題?Soap Media的市場總監Markerle Davis發表了一篇文章,詳細討論了圍繞着語音搜索相關的問題。文章由36氪編譯。

作為消費者,我們正在轉向一個解放雙手的數字世界。大...

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