October 1, 2018
Google's new search features look like social media apps.
For all its behind-the-scenes innovation, Google Search has looked more or less the same for the last 20...
July 19, 2018
(Source: The DRUM)
I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending less money. We’re always...
July 10, 2018
The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits
Ahead of today’s scheduled Google M...
April 19, 2018
Demographics-based targeting (such as by age, gender, income) is unreliable.
Targeting audiences based on their behavioral "intent" or affinity (such as...
April 18, 2018
編者按：隨着語音識別技術的不斷發展，語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同？相應的SEO會有什麼變化？需要注意什麼問題？Soap Media的市場總監Markerle Davis發表了一篇文章，詳細討論了圍繞着語音搜索相關的問題。文章由36氪編譯。
The future of Google search looks a lot like social media
Ad trade bodies unveil data transparency label inspired by food traffic light labelling
September 30, 2018
Why brands doing native advertising should partner up with publishers
August 30, 2018
August 8, 2018
How to get the most out of paid and organic search
A Deep Dive into the 2018 Internet Trends Report
June 8, 2018