July 18, 2018
(Source: The DRUM)
Online video viewing time in China set to reach one hour and 45 minutes by 2020
Chinese consumers will spend nearly two hours a day watching videos online in 2020,...
May 11, 2018
(Source: Ad exchange)
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.
The first is the ability to show app content in an ad. The second, for ga...
April 18, 2018
According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330 leaders from advertisers, agencies and media...
April 11, 2018
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and mislead...
February 15, 2018
With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers up at night, it is no wonder that marketers...
October 1, 2018
The future of Google search looks a lot like social media
Ad trade bodies unveil data transparency label inspired by food traffic light labelling
September 30, 2018
Why brands doing native advertising should partner up with publishers
August 30, 2018
August 8, 2018
How to get the most out of paid and organic search
July 19, 2018
A Deep Dive into the 2018 Internet Trends Report
June 8, 2018