July 18, 2018

(Source: The DRUM)

Online video viewing time in China set to reach one hour and 45 minutes by 2020

Chinese consumers will spend nearly two hours a day watching videos online in 2020,...

May 11, 2018

(Source: Ad exchange)

Google on Tuesday revealed two products at Google I/O designed to drive app downloads.

The first is the ability to show app content in an ad. The second, for ga...

April 18, 2018

(Source: marketing-interactive.com)

According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330 leaders from advertisers, agencies and media...

April 11, 2018

(Source: whatsnewinpublishing.com)

The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and mislead...

February 15, 2018

(Sources: marketing-interactive.com)

With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers up at night, it is no wonder that marketers...

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