(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency and cleansing specifics. Taking inspiration from the traffic light labelling on food packaging, the ANA’s Data Marketing and Analytics (DMA) division,

(Source: Tech Republic) Google has improved user transparency and controls and strengthened its privacy compliance program to prepare for GDPR. With onset of the EU's General Data Protection Regulation (GDPR) just two weeks away, Google has outlined the steps it has taken to ensure that users' data is protected under the new privacy laws. In a Friday blog post, Google announced updates to its current Privacy Policy that make it easier to understand what data the tech giant co