CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.

今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。

隨著網紅的興起，成為「小明星」已不再只是星二代的特權，不少網紅二代也不輸蝕。年紀輕輕的小網紅，到底怎樣吸納廣大粉絲追隨，獲得各大品牌的。

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

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