Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With 2.2 billion monthly a...

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲10個地區都有業務，包括香港、泰國、台灣...

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of teenage YouTube audienc...

(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase...

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook ...

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning Pages on mobile to ...

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation hub” to support local ...

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads for Facebook, you a...

(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and notifications. But acc...

(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的 emoji 還需要被各家平臺的設計師改...

(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury AI。雖然Facebook沒有披露具體的交易細節，但據內部消息指，Faceboo...

(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which includes removing f...

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online shopping is big busi...

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？ 當社群紅利時代過去，該做的其實是回到基本功。在Facebook上，用戶對有興趣的內容平均只給...

(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to automatically track web us...

(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片及影片剪輯成15秒短片，加入emoji、...