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    Search
    The Role of Prebid in App and ID Solutions
    Ben Chien
    • 5 days ago
    • 5 min

    The Role of Prebid in App and ID Solutions

    Prebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.
    0 views0 comments
    AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands
    Ben Chien
    • Apr 29
    • 2 min

    AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands

    Users can now tap on a no-code web stories generator on AnyManager
    4 views0 comments
    AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers
    Ben Chien
    • Apr 21
    • 1 min

    AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers

    App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources
    3 views0 comments
    AnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManager
    Ben Chien
    • Apr 16
    • 3 min

    AnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManager

    Move provides yet another means for demand sources to map and identify audiences across AnyMind Group’s publisher inventory
    4 views0 comments
    AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager
    Ben Chien
    • May 10, 2021
    • 3 min

    AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager

    New features enable publishers to maximize mobile app store optimization and progressive web apps functionality
    48 views0 comments
    Maximizing Ads Revenue With App Open Ads
    Ben Chien
    • Apr 7, 2021
    • 3 min

    Maximizing Ads Revenue With App Open Ads

    App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.
    386 views0 comments
    AnyMind獲新注資2億 拓D2C業務
    Ben Chien
    • Mar 6, 2020
    • 2 min

    AnyMind獲新注資2億 拓D2C業務

    談及新資金,錢鵬指公司將尋求發展D2C的相關產品,計劃進軍印度和中東等新市場,並擴展在戶外數碼廣告(Digital-out-of-home)方面的投資。同時,公司的戶外數碼廣告相關產品已投入泰國市場,未來亦將一步擴展至日本和亞洲其他地區。
    31 views0 comments
    微軟視像會議軟件引入AI 執走背景免尷尬
    Ben Chien
    • Oct 2, 2018
    • 1 min

    微軟視像會議軟件引入AI 執走背景免尷尬

    (Source: TOPick) 去年一位學者受BBC訪問,因家人意外出鏡而成為網民熱話。微軟Teams推出新功能可以防止這種家事曝光人前。(微軟影片截圖) 去年BBC向一位學者進行視像訪問對話,誰知被畫面背景中出現的乖女搶鏡,更成為一時佳話。其實視像通訊是不少人工作或生活...
    32 views0 comments
    The future of Google search looks a lot like social media
    Ben Chien
    • Oct 1, 2018
    • 4 min

    The future of Google search looks a lot like social media

    (Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
    18 views0 comments
    那些網路女王沒說的事
    Ben Chien
    • Aug 29, 2018
    • 5 min

    那些網路女王沒說的事

    (Source: 數位時代) 個人認為馬雲的新零售,就是把阿里巴巴原本的企業願景「天下沒有難做的生意」,變成「天下沒有不是阿里的生意」,也就是張勇在2013年曾經說過的「沒有電子商務,只有商務電子化」的具體實踐。 網路女王Mary...
    19 views0 comments
    PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide
    Ben Chien
    • Aug 28, 2018
    • 1 min

    PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide

    (Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...
    15 views0 comments
    AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead
    Ben Chien
    • Aug 21, 2018
    • 2 min

    AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

    (Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...
    10 views0 comments
    別被數字給唬了!七個常見的數位行銷大數據迷思
    Ben Chien
    • Aug 20, 2018
    • 6 min

    別被數字給唬了!七個常見的數位行銷大數據迷思

    (Source: 數位時代) 圖片來源:shutterstock 數位行銷(digital marketing)時代來臨,數位行銷大數據(big data)幾乎成為行銷人員必要工具,無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...
    14 views0 comments
    Google擬推AI運動教練Google Coach
    Ben Chien
    • Aug 19, 2018
    • 1 min

    Google擬推AI運動教練Google Coach

    (Source: TOPick) Google計劃推出AI健康運動教練Google Coach,協助用戶養成健康生活習慣。(法新社圖片) 人工智能(AI)滲入我們生活當中,科企Google就計劃推出AI健康運動教練Google...
    47 views0 comments
    AI當面試官、媒合網紅,AnyMind Group靠數據為企業找到「對的人」
    Ben Chien
    • Aug 8, 2018
    • 4 min

    AI當面試官、媒合網紅,AnyMind Group靠數據為企業找到「對的人」

    (Source: 數位時代) | 目前AI在企業端的應用,多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案,AnyMind Group則靠「matching(匹配)」,跨足HR及KOL領域,讓企業靠AI找到「對的人」。...
    81 views0 comments
    淘寶伙拍微軟推混合實境購物 9月淘寶購物節面世
    Ben Chien
    • Aug 6, 2018
    • 1 min

    淘寶伙拍微軟推混合實境購物 9月淘寶購物節面世

    (Source: TOPick) 淘寶進軍混合實境(Mixed Reality,簡稱MR)購物,將於今年9月淘寶購物節,與微軟HoloLens聯手推出MR購物科技「淘寶買呀」,消費者目光所及,系統隨即識別商品,以全息影像展示商品資料、用戶評價。...
    19 views0 comments
    Google最新力作AI客服商用化
    Ben Chien
    • Aug 1, 2018
    • 3 min

    Google最新力作AI客服商用化

    (Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」(Google Contact Center AI),而這到底跟「Duplex」有什麼不同呢?而再一次面對人類工作可能被取代的提問,李飛飛則說:別擔心。 許多人都對今年五月在Google...
    20 views0 comments
    不只有外送,阿里巴巴與星巴克在中國將展開全方位新零售合作
    Ben Chien
    • Jul 30, 2018
    • 2 min

    不只有外送,阿里巴巴與星巴克在中國將展開全方位新零售合作

    (Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今(2)日獲得證實,但根據公告,雙方合作的廣度和深度將不僅止於外送。 近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下,要找阿里巴巴旗下外送服務餓了麼合作,展開反擊。而今(2)日傳...
    15 views0 comments
    Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows
    Ben Chien
    • Jul 25, 2018
    • 3 min

    Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows

    (Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has...
    13 views0 comments
    日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通
    Ben Chien
    • Jul 24, 2018
    • 1 min

    日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通

    (Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前,在全綫列車安裝免費Wi-Fi。(法新社圖片) 隨2020年東京奧運逐漸逼近,日本新幹綫將於全綫列車安裝免費無綫網絡(Wi-Fi),目標在奧運舉行前,完成安裝工作,方便訪日觀賽的外國遊客,目前JR各公司...
    9 views0 comments
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