Key trends for influencers, marketers and influencer marketing platforms in Asia for 2022
From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...
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Ben Chien
- May 10, 2021
- 3 min
AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager
New features enable publishers to maximize mobile app store optimization and progressive web apps functionality
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Ben Chien
- Sep 29, 2020
- 2 min
iQIYI International teams up with Acqua Media to strengthen programmatic video advertising
Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne
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Ben Chien
- Aug 17, 2020
- 1 min
Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
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Ben Chien
- Mar 26, 2020
- 2 min
How AR Filter creates Viral Impact for your brand?
Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
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Ben Chien
- Sep 18, 2018
- 1 min
YouTube調整廣告政策 增加強制型廣告
(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...
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Ben Chien
- Aug 28, 2018
- 6 min
各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
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Ben Chien
- Aug 18, 2018
- 3 min
Instagram Video: We Are Living In A Vertical World
(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
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Ben Chien
- Jul 25, 2018
- 1 min
YouTube測試「Explore」新功能 加強個人化推薦
(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「...
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Ben Chien
- Jul 18, 2018
- 2 min
China's online video views nears two hours in 2020, as global views hit one hour
(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
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Ben Chien
- Jul 17, 2018
- 3 min
全球第七個月活躍用戶數破5億的App《抖音》，正悄悄向阿里巴巴靠攏
(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人，繼Facebook、Instagram後，成為第七個獲得該成績的社群App。近期除了悄悄轉型，在騰訊的步步緊逼下，抖音從電商切入，朝阿里巴巴靠攏。...
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Ben Chien
- Jul 10, 2018
- 3 min
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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Ben Chien
- Jun 24, 2018
- 3 min
挾帶10億用戶誕生的IGTV，Instagram憑什麼撼動YouTube地位？
(Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次，不僅用戶數持續飛快成長，還推出挑戰YouTube的影音平台「IGTV」，而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢？ 對Facebook來說擁有Instgarm這隻金雞母，宛...
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Ben Chien
- Jun 18, 2018
- 3 min
Are Taglines still relevant? Heineken says No
(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...
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Ben Chien
- Feb 28, 2018
- 1 min
YouTube直播 增實時Caption及Live Chat
(文章轉載：TOPick） YouTube直播新增即時字幕功能。（YouTube） 看YouTube影片時無字幕會感到不方便？看片看到激動時，想與人分享內心小宇宙？YouTube昨新增了三個有關直播的新功能。包括YouTube直播實時Caption、Live...
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