CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipate...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network, b...

(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同，設置LINE Beacon的捷運站點也從7個增加到35個。 去（2017）年12月LINE首度與台北捷運合作，嘗試結合踩...

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to ...

(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and business-f...

(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook Messenger及WhatsApp，已累...

(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and t...

(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than n...

(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢　信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...

(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As ...

(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...

(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the offici...

(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists woul...

(文章轉載: TOPick) LINE全球業務拓展高級副總裁姜玄玭表示，LINE現時每月有近2億活躍用戶。(陳智良攝) LINE的熊太、兔兔等角色深入民心，LINE的可愛公仔背後，是驚人的吸金力。LINE全球業務拓展部高級副總裁姜玄玭表示，2017年LINE集團營業額約15...

(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google Wallet整合，推出名為Googl...

(文章轉載：INSIDE） 以下來自資策會新聞稿： 隨著 4G 行動網路的全面普及，以及智慧型手機應用的多元發展，我國民眾使用手機的時間年年增長，手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G 行動生活使用行為調...