The Role of Prebid in App and ID Solutions
Prebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.
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Ben Chien
- Apr 29
- 2 min
AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands
Users can now tap on a no-code web stories generator on AnyManager
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Ben Chien
- Apr 21
- 1 min
AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers
App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources
24 views0 comments
Ben Chien
- Mar 5
- 2 min
AnyMind Group moves into conversational commerce space with the launch of AnyChat
New platform looks to enable businesses to drive purchases through chat apps and enhance online customer experience and customer support...
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Ben Chien
- Mar 1
- 1 min
ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers
Background ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and...
4 views0 comments
Ben Chien
- May 10, 2021
- 3 min
AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager
New features enable publishers to maximize mobile app store optimization and progressive web apps functionality
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Ben Chien
- Apr 7, 2021
- 3 min
Maximizing Ads Revenue With App Open Ads
App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.
669 views0 comments
Ben Chien
- Sep 29, 2020
- 2 min
iQIYI International teams up with Acqua Media to strengthen programmatic video advertising
Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne
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Ben Chien
- Sep 10, 2020
- 2 min
CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market
CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
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Ben Chien
- Aug 17, 2020
- 1 min
Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
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Ben Chien
- Jul 7, 2020
- 1 min
Nature Valley sets up game on Instagram to promote its granola bars
CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.
44 views0 comments
Ben Chien
- Mar 26, 2020
- 2 min
How AR Filter creates Viral Impact for your brand?
Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
124 views0 comments
Ben Chien
- Sep 19, 2018
- 4 min
Five trends to watch as media flips to mobile-first
(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
31 views0 comments
Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
16 views0 comments
Ben Chien
- Jul 31, 2018
- 2 min
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
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Ben Chien
- Jun 5, 2018
- 2 min
LINE再與台北捷運合作藍牙送點，改玩法、擴大5倍站點為哪樁
(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同，設置LINE Beacon的捷運站點也從7個增加到35個。 去（2017）年12月LINE首度與台北捷運合作，嘗試結合踩...
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Ben Chien
- May 11, 2018
- 2 min
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
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Ben Chien
- May 9, 2018
- 1 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
20 views0 comments
Ben Chien
- May 9, 2018
- 1 min
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook...
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Ben Chien
- Apr 19, 2018
- 2 min
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
23 views0 comments