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    AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands
    Ben Chien
    • Apr 29
    • 2 min

    AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands

    Users can now tap on a no-code web stories generator on AnyManager
    0 views0 comments
    AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers
    Ben Chien
    • Apr 21
    • 1 min

    AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers

    App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources
    0 views0 comments
    AnyMind Group moves into conversational commerce space with the launch of AnyChat
    Ben Chien
    • Mar 5
    • 2 min

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    New platform looks to enable businesses to drive purchases through chat apps and enhance online customer experience and customer support...
    7 views0 comments
    ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers
    Ben Chien
    • Mar 1
    • 1 min

    ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers

    Background ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and...
    1 view0 comments
    AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager
    Ben Chien
    • May 10, 2021
    • 3 min

    AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager

    New features enable publishers to maximize mobile app store optimization and progressive web apps functionality
    47 views0 comments
    Maximizing Ads Revenue With App Open Ads
    Ben Chien
    • Apr 7, 2021
    • 3 min

    Maximizing Ads Revenue With App Open Ads

    App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.
    349 views0 comments
    iQIYI International teams up with Acqua Media to strengthen programmatic video advertising
    Ben Chien
    • Sep 29, 2020
    • 2 min

    iQIYI International teams up with Acqua Media to strengthen programmatic video advertising

    Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne
    44 views0 comments
    CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market
    Ben Chien
    • Sep 10, 2020
    • 2 min

    CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market

    CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
    8 views0 comments
    Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
    Ben Chien
    • Aug 17, 2020
    • 1 min

    Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite

    Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
    1 view0 comments
    Nature Valley sets up game on Instagram to promote its granola bars
    Ben Chien
    • Jul 7, 2020
    • 1 min

    Nature Valley sets up game on Instagram to promote its granola bars

    CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.
    38 views0 comments
    How AR Filter creates Viral Impact for your brand?
    Ben Chien
    • Mar 26, 2020
    • 2 min

    How AR Filter creates Viral Impact for your brand?

    Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
    93 views0 comments
    Five trends to watch as media flips to mobile-first
    Ben Chien
    • Sep 19, 2018
    • 4 min

    Five trends to watch as media flips to mobile-first

    (Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
    29 views0 comments
    Luxury brands yet to find a strategy for WeChat
    Ben Chien
    • Sep 15, 2018
    • 2 min

    Luxury brands yet to find a strategy for WeChat

    (Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
    15 views0 comments
    WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
    Ben Chien
    • Jul 31, 2018
    • 2 min

    WhatsApp introduces three ways to connect with businesses in order to monetize the chat app

    (Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
    20 views0 comments
    LINE再與台北捷運合作藍牙送點,改玩法、擴大5倍站點為哪樁
    Ben Chien
    • Jun 5, 2018
    • 2 min

    LINE再與台北捷運合作藍牙送點,改玩法、擴大5倍站點為哪樁

    (Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同,設置LINE Beacon的捷運站點也從7個增加到35個。 去(2017)年12月LINE首度與台北捷運合作,嘗試結合踩...
    16 views0 comments
    Google Sweetens Ad Options For App Developers And Publishers
    Ben Chien
    • May 11, 2018
    • 2 min

    Google Sweetens Ad Options For App Developers And Publishers

    (Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
    34 views0 comments
    WhatsApp is getting stickers and group video calls
    Ben Chien
    • May 9, 2018
    • 1 min

    WhatsApp is getting stickers and group video calls

    (Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
    19 views0 comments
    Yahoo推聊天群組App Squirrel 須經邀請才能加入
    Ben Chien
    • May 9, 2018
    • 1 min

    Yahoo推聊天群組App Squirrel 須經邀請才能加入

    (Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel,試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示,光是Facebook...
    19 views0 comments
    The future of television advertising is up in the air, on the air and also on mobile
    Ben Chien
    • Apr 19, 2018
    • 2 min

    The future of television advertising is up in the air, on the air and also on mobile

    (Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
    21 views0 comments
    InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
    Ben Chien
    • Apr 19, 2018
    • 3 min

    InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放

    (文章轉載:tech.china.com) 近日,全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》,對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀,並對於如何做好程序化視頻廣告,使廣告主實現高效的投放,提出了關鍵的洞察...
    18 views0 comments
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