New video-based solutions aim to provide eased accessibility for publishers to increasingly leverage video content in monetization...

IPO represents a milestone in the startup journey of AnyMind Group that features continuous expansion and growth over the years, and a resil

AnyMind Group announced that Google’s Publisher Provided Identifier (PPID) is now integrated into its publisher platform, AnyManager.

Prebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.

App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources

Move provides yet another means for demand sources to map and identify audiences across AnyMind Group’s publisher inventory

From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...

New features enable publishers to maximize mobile app store optimization and progressive web apps functionality

App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.

Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

Due to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...