Prebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.

App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources

Move provides yet another means for demand sources to map and identify audiences across AnyMind Group’s publisher inventory

From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...

New features enable publishers to maximize mobile app store optimization and progressive web apps functionality

App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.

Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

Due to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...