AnyMind Group adds Google’s PPID to AnyManager
AnyMind Group announced that Google’s Publisher Provided Identifier (PPID) is now integrated into its publisher platform, AnyManager.
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Ben Chien
- Jun 22
- 5 min
The Role of Prebid in App and ID Solutions
Prebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.
21 views0 comments
Ben Chien
- Apr 21
- 1 min
AnyMind now connects multiple SDKs and ad server adapters on AnyManager for App Developers
App developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources
24 views0 comments
Ben Chien
- Apr 16
- 3 min
AnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManager
Move provides yet another means for demand sources to map and identify audiences across AnyMind Group’s publisher inventory
5 views0 comments
Ben Chien
- Mar 2
- 7 min
Key trends for influencers, marketers and influencer marketing platforms in Asia for 2022
From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...
9 views0 comments
Ben Chien
- May 10, 2021
- 3 min
AnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManager
New features enable publishers to maximize mobile app store optimization and progressive web apps functionality
54 views0 comments
Ben Chien
- Apr 7, 2021
- 3 min
Maximizing Ads Revenue With App Open Ads
App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.
669 views0 comments
Ben Chien
- Sep 29, 2020
- 2 min
iQIYI International teams up with Acqua Media to strengthen programmatic video advertising
Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne
48 views0 comments
Ben Chien
- Sep 10, 2020
- 2 min
CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market
CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
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Ben Chien
- Aug 17, 2020
- 1 min
Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
3 views0 comments
Ben Chien
- Apr 25, 2020
- 2 min
從IG推廣品牌產品，到自創品牌 - 網紅打造專屬經濟圈
今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。
291 views0 comments
Ben Chien
- Mar 26, 2020
- 2 min
How AR Filter creates Viral Impact for your brand?
Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
124 views0 comments
Ben Chien
- Mar 6, 2020
- 2 min
AnyMind獲新注資2億 拓D2C業務
談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。
35 views0 comments
Ben Chien
- Mar 3, 2020
- 1 min
Circle of Influencers: 11 of Asia's KOL platforms
Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.
102 views0 comments
Ben Chien
- Feb 14, 2020
- 1 min
3 Ways for publishers to increase eCPM under the Coronavirus (COVID-19) impact
Due to the coronavirus, most publishers experienced eCPM drop in 2020.
3 ways to fight it: Opt in First Look, try mobile app interstitial ad
183 views0 comments
Ben Chien
- Sep 30, 2018
- 2 min
Ad trade bodies unveil data transparency label inspired by food traffic light labelling
(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...
13 views0 comments
Ben Chien
- Sep 19, 2018
- 1 min
戶外廣告智能化 人流多才播出廣告
(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...
51 views0 comments
Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
16 views0 comments
Ben Chien
- Aug 30, 2018
- 3 min
Why brands doing native advertising should partner up with publishers
(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
43 views0 comments
Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
28 views0 comments