Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

Due to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will help marketers clean...

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic advertising）普及，廣告客戶希望每一分一毫也可得到最大回報。Oath香港及東南...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to commu...

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie...

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads for Facebook, you a...

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending l...

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，Criteo南亞暨大中華區董事總經理黃瀚民...

(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup but they still want t...

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits Ahead of t...

(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D an...

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one...

(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less Filling," "This Bud's For Yo...

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？ 當社群紅利時代過去，該做的其實是回到基本功。在Facebook上，用戶對有興趣的內容平均只給...

(Source: Tech Republic) Google has improved user transparency and controls and strengthened its privacy compliance program to prepare for GDPR. With onset of...

(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to automatically track web us...

(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on their behavioral "int...