Ben Chien5 days ago5 minThe Role of Prebid in App and ID SolutionsPrebid brings better ad monetization performance, and also works with ID solutions, which is an alternative to 3rd-party cookies and IDFAs.
Ben ChienApr 211 minAnyMind now connects multiple SDKs and ad server adapters on AnyManager for App DevelopersApp developers simply need to implement a single SDK or server adapter that connects to a variety of advertising demand sources
Ben ChienApr 163 minAnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManagerMove provides yet another means for demand sources to map and identify audiences across AnyMind Group’s publisher inventory
Ben ChienMar 27 minKey trends for influencers, marketers and influencer marketing platforms in Asia for 2022From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...
Ben ChienMay 10, 20213 minAnyMind (Acqua Media) Group enhances mobile capabilities for mobile and web publishers on AnyManagerNew features enable publishers to maximize mobile app store optimization and progressive web apps functionality
Ben ChienApr 7, 20213 minMaximizing Ads Revenue With App Open AdsApp open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.
Ben ChienSep 29, 20202 miniQIYI International teams up with Acqua Media to strengthen programmatic video advertisingAcqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne
Ben ChienSep 10, 20202 minCastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketCastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
Ben ChienAug 17, 20201 minCompetitor and Hashtag analysis features added to CastingAsia’s social media analytics suiteCompetitor and hashtag analysis features added to CastingAsia’s social media analytics suite
Ben ChienApr 25, 20202 min從IG推廣品牌產品,到自創品牌 - 網紅打造專屬經濟圈今年初,AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係,並展開D2C業務,為網紅和內容創作者提供相關的支援服務,冀將龐大的網紅網絡與D2C產品相配,為一眾網紅打造出更好的未來,作為他們最強的後盾。
Ben ChienMar 26, 20202 minHow AR Filter creates Viral Impact for your brand?Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
Ben ChienMar 6, 20202 minAnyMind獲新注資2億 拓D2C業務 談及新資金,錢鵬指公司將尋求發展D2C的相關產品,計劃進軍印度和中東等新市場,並擴展在戶外數碼廣告(Digital-out-of-home)方面的投資。同時,公司的戶外數碼廣告相關產品已投入泰國市場,未來亦將一步擴展至日本和亞洲其他地區。
Ben ChienMar 3, 20201 minCircle of Influencers: 11 of Asia's KOL platformsInfluencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.
Ben ChienFeb 14, 20201 min3 Ways for publishers to increase eCPM under the Coronavirus (COVID-19) impactDue to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad
Ben ChienSep 30, 20182 minAd trade bodies unveil data transparency label inspired by food traffic light labelling(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...
Ben ChienSep 19, 20181 min戶外廣告智能化 人流多才播出廣告(Source: TOPick) 戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。 隨著程序化廣告(programmatic...
Ben ChienSep 15, 20182 minLuxury brands yet to find a strategy for WeChat(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
Ben ChienAug 30, 20183 minWhy brands doing native advertising should partner up with publishers(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
Ben ChienJul 26, 20183 minFive tips to ramp up your Facebook video advertising(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
Ben ChienJul 19, 20182 minHow to get the most out of paid and organic search(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...