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    Key trends for influencers, marketers and influencer marketing platforms in Asia for 2022
    Ben Chien
    • Mar 2
    • 7 min

    Key trends for influencers, marketers and influencer marketing platforms in Asia for 2022

    From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...
    7 views0 comments
    AnyTag crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising
    Ben Chien
    • Mar 1
    • 6 min

    AnyTag crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising

    The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right...
    0 views0 comments
    ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers
    Ben Chien
    • Mar 1
    • 1 min

    ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers

    Background ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and...
    1 view0 comments
    CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market
    Ben Chien
    • Sep 10, 2020
    • 2 min

    CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market

    CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
    8 views0 comments
    Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
    Ben Chien
    • Aug 17, 2020
    • 1 min

    Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite

    Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
    1 view0 comments
    Nature Valley sets up game on Instagram to promote its granola bars
    Ben Chien
    • Jul 7, 2020
    • 1 min

    Nature Valley sets up game on Instagram to promote its granola bars

    CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.
    38 views0 comments
    從IG推廣品牌產品,到自創品牌 - 網紅打造專屬經濟圈
    Ben Chien
    • Apr 25, 2020
    • 2 min

    從IG推廣品牌產品,到自創品牌 - 網紅打造專屬經濟圈

    今年初,AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係,並展開D2C業務,為網紅和內容創作者提供相關的支援服務,冀將龐大的網紅網絡與D2C產品相配,為一眾網紅打造出更好的未來,作為他們最強的後盾。
    283 views0 comments
    網紅二代
    Ben Chien
    • Apr 23, 2020
    • 2 min

    網紅二代

    隨著網紅的興起,成為「小明星」已不再只是星二代的特權,不少網紅二代也不輸蝕。年紀輕輕的小網紅,到底怎樣吸納廣大粉絲追隨,獲得各大品牌的。
    21 views0 comments
    如何有效檢測網紅推廣實績
    Ben Chien
    • Mar 7, 2020
    • 2 min

    如何有效檢測網紅推廣實績

    讚好數一向是衡量廣告活動成效的一大準則,但早前Instagram承認了因程式錯誤,引致部分Likes被消失,影響大批用家。
    12 views0 comments
    AnyMind獲新注資2億 拓D2C業務
    Ben Chien
    • Mar 6, 2020
    • 2 min

    AnyMind獲新注資2億 拓D2C業務

    談及新資金,錢鵬指公司將尋求發展D2C的相關產品,計劃進軍印度和中東等新市場,並擴展在戶外數碼廣告(Digital-out-of-home)方面的投資。同時,公司的戶外數碼廣告相關產品已投入泰國市場,未來亦將一步擴展至日本和亞洲其他地區。
    31 views0 comments
    Circle of Influencers: 11 of Asia's KOL platforms
    Ben Chien
    • Mar 3, 2020
    • 1 min

    Circle of Influencers: 11 of Asia's KOL platforms

    Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.
    101 views0 comments

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