Key trends for influencers, marketers and influencer marketing platforms in Asia for 2022
From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...
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Ben Chien
- Mar 1, 2022
- 6 min
AnyTag crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising
The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right...
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Ben Chien
- Mar 1, 2022
- 1 min
ZTYLEZ ART SPACE - a new photo shooting spot for Hong Kong influencers
Background ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and...
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Ben Chien
- Sep 10, 2020
- 2 min
CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer market
CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor
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Ben Chien
- Aug 17, 2020
- 1 min
Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
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Ben Chien
- Jul 7, 2020
- 1 min
Nature Valley sets up game on Instagram to promote its granola bars
CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.
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Ben Chien
- Apr 25, 2020
- 2 min
從IG推廣品牌產品，到自創品牌 - 網紅打造專屬經濟圈
今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。
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Ben Chien
- Apr 23, 2020
- 2 min
網紅二代
隨著網紅的興起，成為「小明星」已不再只是星二代的特權，不少網紅二代也不輸蝕。年紀輕輕的小網紅，到底怎樣吸納廣大粉絲追隨，獲得各大品牌的。
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Ben Chien
- Mar 7, 2020
- 2 min
如何有效檢測網紅推廣實績
讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。
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Ben Chien
- Mar 6, 2020
- 2 min
AnyMind獲新注資2億 拓D2C業務
談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。
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Ben Chien
- Mar 3, 2020
- 1 min
Circle of Influencers: 11 of Asia's KOL platforms
Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.
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