#Google

About Auto Ads - Anchor Ads Top to Bottom

Jan 10, 2019
1 min

About Auto Ads - Anchor Ads Top to Bottom

From recent Google’s experiment, we see positive revenue improvements for the top anchor ads for publishers. Anchor ads stick to the edge of the user's screen and are easily dismissible. These ads mainly serve on mobile but can appear on desktop too. Anchor ads appear at the top of the user's screen unless we determine that this would negatively affect the user experience, in which case we show them at the bottom. When shown at the top, anchor ads only appear after the user h

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Transform your business through insights

Ben Chien

Jan 10, 2019
1 min

Transform your business through insights

You know better than anyone how important your company’s online presence is to its success. With Google Analytics, you can uncover the insights that drive real results and avoid spam activities that affect your Ad Performance. Simply Login your Google Analytics and click over Publisher - Perf x Metrics at Data Studio, a Performance x Metrics Summary by graph-basis will be auto-generated which can help you better understand your customer and evaluate your site and content eas

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The future of Google search looks a lot like social media

Ben Chien

Oct 1, 2018
4 min

The future of Google search looks a lot like social media

(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has looked more or less the same for the last 20 years: You type some words in a search box and get back a list of links. The company's added lots of bells and whistles over the years, but the core concept has remained the same and the experience has pretty much looked the same. But that will soon be changing. At an event marking the 20th annive

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Ben Chien

Aug 19, 2018
1 min

Google擬推AI運動教練Google Coach

(Source: TOPick) Google計劃推出AI健康運動教練Google Coach，協助用戶養成健康生活習慣。（法新社圖片）人工智能（AI）滲入我們生活當中，科企Google就計劃推出AI健康運動教練Google Coach。該裝置並單只是追蹤用戶的運動，亦可以幫助用戶收集各種生活紀錄，並提供建議協助用戶養成健康生活習慣。根據外媒Android Police報導，Google Coach內部名稱為Project Wooden，當用戶去健身室健身時可以啟動，系統亦會紀錄你的運動強度，及後提供建議。此外，該系統亦可以監測用戶的營養攝取量，並建議各種食物選擇。例如可以根據用戶所在的地方及習慣，為用戶提供健康的飲食推介。如用戶希望在家煮食，系統亦可推薦一週菜單及購物清單，並發到用戶郵箱，當中系統亦會取用到用戶的Google Calendar資料作參考。避免系統頻繁為用戶提供建議造成困擾，該公司會將系統設計成較人性化，像與用戶聊天般。預計系統初步將會在Wear OS推出，及後亦可在電話上使用，但收集用戶運動數據都仍然需要由裝有Wear O

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Ben Chien

Aug 1, 2018
3 min

Google最新力作AI客服商用化

(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），而這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則說：別擔心。許多人都對今年五月在Google I/O上，展現打電話神技的AI技術「Duplex」印象深刻，在本週的Cloud Next雲端大會上，Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則告訴大家「別擔心」，因為AI的出現是來幫助人類更有效率的。跟Duplex不同，AI客服要從旁協助人類被視為Google雲端AI掌門人的李飛飛，在今年一月向全世界介紹了Cloud AutoML，當時除了被視為一個里程碑，更被視為突破性發展，會這麼說，是因為就算完全不懂任何機器學習技術，也能夠訓練出一個機器學習模型，除了是一個好用的商用開發工具，李飛飛更將Cloud AutoML稱為「AI民主化的一步

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Google unveils a host of new ad formats powered by machine learning

Ben Chien

Jul 10, 2018
2 min

Google unveils a host of new ad formats powered by machine learning

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits Ahead of today’s scheduled Google Marketing Live keynote, and just weeks after the rebrand of its advertising tool suite, the online advertising giant has unveiled a host of product updates. These include: responsive search ad formats powered by machine learning; YouTube tools which can better measure marketer’s branding KPIs; plus

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Ben Chien

Jun 18, 2018
3 min

Digital Audio Ads come to DoubleClick

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1. Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular

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Ben Chien

Jun 18, 2018
2 min

中西兩強合組新電商聯盟，Google將投資京東166億元

(Source: 數位時代) 中西兩強結盟，Google宣布投資京東集團5.5億美元。中國電商二哥京東集團宣布，Google將以5.5億美元（約合新台幣166億元）現金投資京東，雙方將會展開一系列戰略合作，而且合作範圍將不侷限於中國和美國市場。緊抱電商就是抱緊廣告收入雖然Google的本業是廣告，但電商一直都是貢獻Google廣告業務的大戶，所以也可以說與Google營運密切相關。然而從Amazon Echo的崛起，以及消費者逐漸不將Google視為購物的第一站，而是會直接到亞馬遜平台上搜尋商品，加以亞馬遜的廣告營收正快速坐大等諸多跡象，大概都讓Google坐立難安。因此，先前已經可以看到Google開始針對電商市場推出一些新服務，也和美國大型零售商如Target等合作。而這次宣布入股京東或許也不太讓人意外。 Google針對電商和零售業推出多個相對應服務，google express就是其一。 (圖片來源：吳元熙/攝影) 不只瞄準中國市場，合作範圍將橫跨全球根據京東發布的新聞稿，雙方將會結合京東在供應鏈、物流領域的專長，以及Googl

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Here's how Google will handle your data under GDPR

Ben Chien

Jun 6, 2018
2 min

Here's how Google will handle your data under GDPR

(Source: Tech Republic) Google has improved user transparency and controls and strengthened its privacy compliance program to prepare for GDPR. With onset of the EU's General Data Protection Regulation (GDPR) just two weeks away, Google has outlined the steps it has taken to ensure that users' data is protected under the new privacy laws. In a Friday blog post, Google announced updates to its current Privacy Policy that make it easier to understand what data the tech giant co

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Google Sweetens Ad Options For App Developers And Publishers

Ben Chien

May 11, 2018
2 min

Google Sweetens Ad Options For App Developers And Publishers

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog post. The products are both in beta for Universal App Campaigns, which promote apps across all Google properties. They will become generally availability

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Google Removed 3.2 Billion ‘Bad Ads’ in 2017

Ben Chien

Mar 18, 2018
2 min

Google Removed 3.2 Billion ‘Bad Ads’ in 2017

(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace. According to the 2017 report released today, Google says it removed 3.2 billion ads from its platforms in

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Ben Chien

Mar 12, 2018
1 min

夥拍 Google 秋田犬發祥地推狗隻視點街景圖

(文章轉載：unwire.hk) 日本大館市未必是香港人去放假時會考慮的旅遊首選，不過對於喜歡汪星人的朋友來說，這絕對是一個朝聖的地方。因為大館市是秋田犬的誕生地，這名犬品種亦成為了大館市歷史的重要組成部份，最近當地觀光課就跟 Google 地圖合作，推出 Dog View 街景圖功能。 Google 日本在兩隻秋田犬赤穗和明日香身上綁了一部街景圖相機，再由牠們走遍大館市的大街小巷和景點，包括在大館市車站外的著名義犬八公銅像。除了在市內遊走，網民還可以跟隨秋田犬以獨特的 Dog View 視點，行走一段鋪滿白雪的小徑，並且參觀當地的秋田犬博物館。 #Google #DogView #GoogleMap #Japan

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Google comes down hard on bad ads to fight ad blockers

Ben Chien

Feb 23, 2018
3 min

Google comes down hard on bad ads to fight ad blockers

(Sources: Marketing-interactive.com) Google Chrome will remove ads from websites that do not adhere to the “Better Ads Standards” developed by the Coalition for Better Ads for desktop and mobile web. Depending on the number of violations of the Better Ads Standards found on the website, it will be evaluated as having a status of “Passing”, “Warning” or “Failing” in the Ad Experience Report. Ads with a “Failing” status in the report for over 30 days will be removed. Website ow

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Ben Chien

Feb 22, 2018
1 min

Google Pay正式推出　整合Android Pay等多款支付功能

(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網）上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google Wallet整合，推出名為Google Pay的新應用。新App已於Google Play可供下載，惟本港用戶下載後，仍是顯示Android Pay的畫面，Google Play亦指App在正式推出後會再有更新，相信用戶仍要等候進一步的消息。過往Android Pay只要綁定信用卡，便可在指定商店作消費支付用途，而Google Wallet則可用作網上交易、P2P支付等，兩個App結合無疑更加方便。Google希望將Google Pay進一步與其他應用如Chrome及Google Assistant整合。又可以支援公共交通付費，現在已為全球3個城市（烏克蘭基輔、美國波特蘭及英國倫敦）提供服務，並將會陸續擴展版圖。 Google Pay可以綁定多張信用卡，以及各大商戶的會員卡等資訊。（圖片來源：Google官網）

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