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    Google Sweetens Ad Options For App Developers And Publishers
    Ben Chien
    • May 11, 2018
    • 2 min

    Google Sweetens Ad Options For App Developers And Publishers

    (Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog post. The products are both in beta for Universal App Campaigns, which promote apps across all Google properties. They will become generally availability
    34 views0 comments
    Google Removed 3.2 Billion ‘Bad Ads’ in 2017
    Ben Chien
    • Mar 18, 2018
    • 2 min

    Google Removed 3.2 Billion ‘Bad Ads’ in 2017

    (Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace. According to the 2017 report released today, Google says it removed 3.2 billion ads from its platforms in
    13 views0 comments
    Google India boosts native language Tamil with content monetization
    Ben Chien
    • Feb 23, 2018
    • 2 min

    Google India boosts native language Tamil with content monetization

    (Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators
    23 views0 comments

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