Award was conferred at the 2021 GCPP summit AnyMind Group, an end-to-end commerce enablement platform, has today announced that its media and e-commerce growth platform, AnyManager, has been conferred the Innovation Award by the Google Certified Publishing Partner Program during the recent Google Certified Publishing Partner (GCPP) Summit, highlighting the platform’s capabilities above other GCPP companies and platforms internationally. AnyManager was selected for this award

Analyzing the website can help publishers to understand their target audience and behavior.

New features enable publishers to maximize mobile app store optimization and progressive web apps functionality

App open ad is a special ad format that helps publishers to monetize from their app load screens. It can be closed at any time.

Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partne

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.

Collaborations between brands and influencers to reach customers have become standard. But while these symbiotic relationships have normally thrived, concerns exist if an overstuffed bubble has formed. What’s more, recent events such as the COVID-19 global pandemic and protests in Hong Kong have sent ripples through the local influencer ecosystem. Simon Yuen talks to several influencers and agency experts to examine the risks and remaining potential of this part of the indust

最近的疫情，對香港大中小企業的生意都造成無法估計的損失。特別一些中小企業，更面對結業難關。持續的疫情，令不少企業將業務由線下逐漸拓展至線上，亦令政府及企業意識到線上和遙距業務的重要性和方便性。 有見及此，由創新及科技局推出全新「遙距營商計畫」D-Biz，撥出5億元推動遙距和網上營商(e-commerce)，並涵蓋建立網店、數碼支付系統至網上推廣等方案，以支援企業在疫情期間繼續營運和提供服務，計劃透過快速批核，資助企業採用資訊科技方案，開拓遙距業務。成功申請的公司可獲政府全額資助高達30 萬港元。 遙距營商計劃 (D-Biz) 計畫內容 計劃涵蓋12類有助遙距營商的資訊科技方案，以支援企業在疫情期間繼續營運和提供服務。 每間公司每項可獲得最高 10 萬港元的資助，最多可申請 3 項，即總共最多可獲 30 萬港元資助。 申請日期：2020年5月18日（詳情容後公布） 申請資格：所有私營企業（不包括上市公司、法定機構和接受公帑資助的非政府機構）如持有有效商業登記證、在今年1月1日前已經開業，並於提交申請時仍在與申請項目相關的行業有實質業務運作，即符合申

The Challenge HK Discuss (discuss.com.hk) is Hong Kong’s top online discussion forum with over 5 million monthly visitors. Although Oscar Leung, HK Discuss’ director, has used Google Ad Manager for years, his team struggled to tap into the private marketplace (PMP) budget of programmatic buyers due to the growing demand to reach hard-to-find audiences. HK Discuss wanted to build a strategy to make their unique audiences available to buyers in the private marketplace. The Appr

今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。

隨著網紅的興起，成為「小明星」已不再只是星二代的特權，不少網紅二代也不輸蝕。年紀輕輕的小網紅，到底怎樣吸納廣大粉絲追隨，獲得各大品牌的。

Anime translated into English

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

Due to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad

不少打工仔都期望增加收入，加上社交平台興起，不少人都嘗試成為KOL（Key Opinion Leader，關鍵意見領袖），吸收不同品牌或企業落廣告。AnyMind香港營運總監錢鵬表示，網上廣告的供求增長快，甚至已可超越傳統廣告。 AnyMind主要業務為網上廣告，例如社交媒體和數碼營銷項目。錢鵬指，公司利用AI分析技術串連不同的KOL與廣告，以提升影響力行銷（Influence Marketing）的廣告效益。 社交平台興起　大眾選擇多 他直言，KOL除了可在Facebook、Instagram、YouTube及Twitter發表個人意見外，近年新興的平台如抖音及小紅書等亦有不同受眾。「大眾會因不同因素選擇不同平台，如語言、年齡或居住地；而各個平台都有不同特色，光是Instagram和Facebook都已不一樣。」他補充，不少KOL都有各種方法增加追隨者（Follower），例如在影片加上字幕，打破語言隔閡。 錢鵬另稱，香港社會動盪，的確對各行業有影響。「對KOL而言，受影響的不只是收入，而是其帖文和內容需要有所調整改變。」 記者：楊匡然 Sou