Ben ChienJun 24, 20182 minIDC: Smart home market to grow 27% in 2018(Source: Mobile Marketer) Brief: The worldwide smart home devices market, comprised of smart speakers, digital media adapters, lighting,...
Ben ChienMar 18, 20182 minTwo-thirds of advertisers plan to create ads specifically for voice-activated devices this year(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...