(Source: Mobile Marketer) Brief: The worldwide smart home devices market, comprised of smart speakers, digital media adapters, lighting, thermostats and other connected gadgets, is forecast to grow 26.8% this year to 549.5 million shipments, according to the International Data Corporation. Smart speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market in 2018 and will see a compound annual growth rate of 1

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in the next 12 months is key. According to Global's digital audio exchange, DAX, who commissioned the study, brands