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Ben Chien
- Aug 2, 2018
- 3 min
Will 2020 be the year when programmatic grows up?
(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its infancy, programmatic was used for monetising long-tail display inventory. Having turned 10 in 2017, the technology is now in its adolescence, changing the face of m
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Ben Chien
- Aug 1, 2018
- 3 min
Google最新力作AI客服商用化
(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），而這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則說：別擔心。 許多人都對今年五月在Google I/O上，展現打電話神技的AI技術「Duplex」印象深刻，在本週的Cloud Next雲端大會上，Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則告訴大家「別擔心」，因為AI的出現是來幫助人類更有效率的。 跟Duplex不同，AI客服要從旁協助人類 被視為Google雲端AI掌門人的李飛飛，在今年一月向全世界介紹了Cloud AutoML，當時除了被視為一個里程碑，更被視為突破性發展，會這麼說，是因為就算完全不懂任何機器學習技術，也能夠訓練出一個機器學習模型，除了是一個好用的商用開發工具，李飛飛更將Cloud AutoML稱為「AI民主化的一步
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Ben Chien
- Mar 19, 2018
- 3 min
4 AdTech Trends to Adopt in 2018
(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies have obviously capitalize on the emerging trends in mobile computing, smartphone technology and social media in ways we never thought possible. As such, the future landscape of online marketing is set to benefit from some of the strategies we already see in digital advertising. 1. Header bidding A relatively new concept in digital
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Ben Chien
- Mar 18, 2018
- 2 min
Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year
(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in the next 12 months is key. According to Global's digital audio exchange, DAX, who commissioned the study, brands
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Ben Chien
- Feb 14, 2018
- 1 min
匯豐PayMe增派利市功能 利市錢無現金化
(文章轉載：TOPick) 匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時即揀選新功能，向親友派利市。（圖片來源：HSBC） 農曆新年將至，今年若無暇親身派利市，可考慮使用匯豐P2P手機轉帳應用程式（app）PayMe處理。匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時可揀選新功能，在左下方看到「於特別日子選擇主題」，點擊利市封，便可封利市，並寫上祝福語。 匯豐指，PayMe已將封利市按鈕設定為永久功能，方便用戶以後隨時向親朋好友送上祝福。匯豐PayMe於2017年2月登場，用戶提交香港身份證副本後，可透過各大銀行的信用卡為手機錢包增值，每月最多增值5,000港元，每年最多10萬元。PayMe的賬戶結餘上限亦是10萬元。 匯豐P2P手機轉帳應用程式（app）PayMe加入派利市功能。（圖片來源：HSBC） #App #HSBC #PayMe #Technology #HongKong #onlinepayment #mobilepayment
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