(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits Ahead of today’s scheduled Google Marketing Live keynote, and just weeks after the rebrand of its advertising tool suite, the online advertising giant has unveiled a host of product updates. These include: responsive search ad formats powered by machine learning; YouTube tools which can better measure marketer’s branding KPIs; plus
(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising. Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.
(Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators