Google unveils a host of new ad formats powered by machine learning
(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive in-store visits Ahead of today’s scheduled Google Marketing Live keynote, and just weeks after the rebrand of its advertising tool suite, the online advertising giant has unveiled a host of product updates. These include: responsive search ad formats powered by machine learning; YouTube tools which can better measure marketer’s branding KPIs; plus