Why you shouldn’t be shying away from using emojis in your emails
(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and notifications. But according to a recent report by LeanPlum, titled “Unlocking Engagement & Growth With Emojis”, using them in emails and notifications can boost effectiveness by influencing mobile engagement and aid retention. The study said that emails with emojis are opened 66% more than emails without emojis. Meanwhile, push notifications
