The future of influencer marketing
(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase? After a remarkable rise, influencer marketing has become a polarising topic. Accusations of fake followers, dishonest practice and ambiguous pricing conflicting with praise for its authenticity, engagement power and delivery on ROI. As it continues on its path to becoming the US$10 billion industry it’s set to become in
