(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase? After a remarkable rise, influencer marketing has become a polarising topic. Accusations of fake followers, dishonest practice and ambiguous pricing conflicting with praise for its authenticity, engagement power and delivery on ROI. As it continues on its path to becoming the US$10 billion industry it’s set to become in

(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and notifications. But according to a recent report by LeanPlum, titled “Unlocking Engagement & Growth With Emojis”, using them in emails and notifications can boost effectiveness by influencing mobile engagement and aid retention. The study said that emails with emojis are opened 66% more than emails without emojis. Meanwhile, push notifications