Oath brings VR ads to programmatic marketplace
(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D and programmatic virtual reality (VR) ads, according to a press release shared with Mobile Marketer. The 3D ads let users explore objects from any angle and help them make more informed decisions about product purchases. LG, Three, Chevrolet and Peugeot are the brands already using the new ads in their marketing, per the re