(Source: B&T Magazine) Australian consumers have a high tendency to abandon virtual shopping carts, with 57 per cent discarding their carts sometimes or all the time, particularly in the product categories of fashion (67 per cent) and furniture (65 per cent), according to findings from the SAP Consumer Propensity Study. The research found that Australians are also price-savvy, with 60 per cent of Australian consumers abandoning their shopping chart due to shipping costs and 4

(Source: TOPick) 淘寶進軍混合實境（Mixed Reality，簡稱MR）購物，將於今年9月淘寶購物節，與微軟HoloLens聯手推出MR購物科技「淘寶買呀」，消費者目光所及，系統隨即識別商品，以全息影像展示商品資料、用戶評價。 消費者通常利用移動裝置觀看短片、賣家直播等內容，「淘寶買呀」同樣通過全息影像，將影片內容呈現在用戶眼前，如用戶學習烹飪時，有全息大廚浮現逐個步驟教做菜。 淘寶將於淘寶購物節時在西湖邊搭建一座300平方米未來購物街區，讓消費者親身體驗未來的購物方式。 #taobao #onlineshopping #MixedReality #ecommerce #digital

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online shopping is big business, and stronger integration with social could further propel success. It is not hard to love online shopping: it’s quick, convenient and infinitely more peaceful than braving a crowded mall. Indeed, online shoppers worldwide spent US$15trn in 2017, and that figure is set to grow further in 2018, according to the Hootsu

(Source: 數位時代) 中西兩強結盟，Google宣布投資京東集團5.5億美元。 中國電商二哥京東集團宣布，Google將以5.5億美元（約合新台幣166億元）現金投資京東，雙方將會展開一系列戰略合作，而且合作範圍將不侷限於中國和美國市場。 緊抱電商就是抱緊廣告收入 雖然Google的本業是廣告，但電商一直都是貢獻Google廣告業務的大戶，所以也可以說與Google營運密切相關。然而從Amazon Echo的崛起，以及消費者逐漸不將Google視為購物的第一站，而是會直接到亞馬遜平台上搜尋商品，加以亞馬遜的廣告營收正快速坐大等諸多跡象，大概都讓Google坐立難安。 因此，先前已經可以看到Google開始針對電商市場推出一些新服務，也和美國大型零售商如Target等合作。而這次宣布入股京東或許也不太讓人意外。 Google針對電商和零售業推出多個相對應服務，google express就是其一。 (圖片來源：吳元熙/攝影) 不只瞄準中國市場，合作範圍將橫跨全球 根據京東發布的新聞稿，雙方將會結合京東在供應鏈、物流領域的專長，以及Googl