Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but it ’s been a long time coming. The change was first announced in November 2016