#search

The future of Google search looks a lot like social media

(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...

How to get the most out of paid and organic search

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...

Google unveils a host of new ad formats powered by machine learning

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...

Demographics Are Dead: Welcome to the Age of Intent

(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...

搜索已步入語音時代，SEO 策略需要做出改變了

(文章轉載：hksilicon）編者按：隨着語音識別技術的不斷發展，語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同？相應的SEO會有什麼變化？需要注意什麼問題？Soap Media的市場總監Markerle...

Google India boosts native language Tamil with content monetization

(Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its...