Ben ChienOct 1, 20184 minThe future of Google search looks a lot like social media(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
Ben ChienJul 19, 20182 minHow to get the most out of paid and organic search(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
Ben ChienJul 10, 20182 minGoogle unveils a host of new ad formats powered by machine learning(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
Ben ChienApr 19, 20184 minDemographics Are Dead: Welcome to the Age of Intent(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...