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The future of Google search looks a lot like social media
(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
Ben Chien
Oct 1, 20184 min read
20 views
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How to get the most out of paid and organic search
(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
Ben Chien
Jul 19, 20182 min read
78 views
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Google unveils a host of new ad formats powered by machine learning
(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
Ben Chien
Jul 10, 20182 min read
25 views
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Demographics Are Dead: Welcome to the Age of Intent
(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...
Ben Chien
Apr 19, 20184 min read
74 views
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搜索已步入語音時代,SEO 策略需要做出改變了
(文章轉載:hksilicon) 編者按:隨着語音識別技術的不斷發展,語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同?相應的SEO會有什麼變化?需要注意什麼問題?Soap Media的市場總監Markerle...
Ben Chien
Apr 18, 20185 min read
33 views
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Google India boosts native language Tamil with content monetization
(Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its...
Ben Chien
Feb 23, 20182 min read
27 views
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