YouTube調整廣告政策 增加強制型廣告
(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...
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Ben Chien
Aug 28, 20186 min
各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
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Ben Chien
Aug 18, 20183 min
Instagram Video: We Are Living In A Vertical World
(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
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Ben Chien
Jul 26, 20183 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
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Ben Chien
Jul 25, 20181 min
YouTube測試「Explore」新功能 加強個人化推薦
(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「...
17 views0 comments
Ben Chien
Jul 18, 20182 min
China's online video views nears two hours in 2020, as global views hit one hour
(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
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Ben Chien
Jul 17, 20183 min
全球第七個月活躍用戶數破5億的App《抖音》，正悄悄向阿里巴巴靠攏
(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人，繼Facebook、Instagram後，成為第七個獲得該成績的社群App。近期除了悄悄轉型，在騰訊的步步緊逼下，抖音從電商切入，朝阿里巴巴靠攏。...
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Ben Chien
Jul 11, 20185 min
The 9 best marketing ambushes at the 2018 World Cup
(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...
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Ben Chien
Jul 10, 20183 min
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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Ben Chien
Jul 10, 20182 min
Google unveils a host of new ad formats powered by machine learning
(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
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Ben Chien
Jun 24, 20183 min
挾帶10億用戶誕生的IGTV，Instagram憑什麼撼動YouTube地位？
(Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次，不僅用戶數持續飛快成長，還推出挑戰YouTube的影音平台「IGTV」，而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢？ 對Facebook來說擁有Instgarm這隻金雞母，宛...
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Ben Chien
Jun 18, 20183 min
Are Taglines still relevant? Heineken says No
(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...
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Ben Chien
Jun 6, 20181 min
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...
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Ben Chien
May 9, 20181 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
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Ben Chien
Apr 19, 20184 min
Demographics Are Dead: Welcome to the Age of Intent
(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...
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Ben Chien
Apr 19, 20182 min
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
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Ben Chien
Apr 8, 20184 min
Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
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Ben Chien
Apr 6, 20182 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
79 views0 comments
Ben Chien
Feb 28, 20181 min
YouTube直播 增實時Caption及Live Chat
(文章轉載：TOPick） YouTube直播新增即時字幕功能。（YouTube） 看YouTube影片時無字幕會感到不方便？看片看到激動時，想與人分享內心小宇宙？YouTube昨新增了三個有關直播的新功能。包括YouTube直播實時Caption、Live...
101 views0 comments
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