New platform looks to enable businesses to drive purchases through chat apps and enhance online customer experience and customer support
AnyMind Group, an end-to-end commerce enablement company, has today announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.
At present, AnyChat provides e-commerce and direct-to-consumer (D2C) businesses with a platform to easily manage and execute real-time chat conversations across chat apps, facilitate purchases, and design chat flows for end-customers. This will enable AnyChat users to design and trigger automated end-user notifications and messages for purchase confirmation, product delivery, offers and discounts on products, and more, by tapping on customer and purchase information from e-commerce platforms. When combined, these features look to replicate, as closely as possible, the support that shoppers receive from an actual retail store assistant.
Additionally, the platform also supports the storage, analysis and utilization of conversation data for chat flow and conversion optimization, and will be connected with other AnyMind Group platforms such as the company’s logistics management and marketing platforms. AnyChat is currently integrated with LINE, with plans to subsequently connect other chat and e-commerce platforms.
Brands using AnyChat
The company has started deploying AnyChat on select brands from its “D2C for Influencers” program in Japan and Thailand, and will subsequently roll out the platform across its various markets to both influencer D2C brands and enterprise D2C brands.
On the launch of AnyChat, Kosuke Sogo, CEO and co-founder, AnyMind Group said: “Over the years, we’ve constantly expanded the depth and breadth of our products across the spectrum of commerce, from cloud manufacturing and e-commerce enablement to marketing, logistics management, and publisher and creator monetization. AnyChat further expands our capabilities in driving our purpose to make it exciting for everyone to do business, enabling greater efficiency and effectiveness for online commerce.”
AnyMind Group started operations in Singapore in April 2016, and over the years has continuously expanded its product suite and presence across the region. The company is now operating out of 13 markets across Southeast Asia, East Asia, India and the Middle East with over 1,000 staff, and has a focus on two business areas termed “Brand Commerce” and “Partner Growth.”
Within Brand Commerce, the company provides businesses with platforms for influencer marketing and digital marketing, along with platforms for end-to-end commerce including cloud manufacturing, e-commerce enablement, logistics management, and now, conversational commerce.
In Partner Growth, web/app publishers and social media influencers can tap on platforms for analytics and monetization, through AnyManager and AnyCreator respectively. They are also able to tap on AnyMind Group’s platforms in Brand Commerce.