(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1.
Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular
(Sources: THE DRUM) Google has run a test, alongside Boston Consulting Group and Nielsen, to try to ascertain how much more efficient it is to run campaigns through a consolidated Programmatic Guarantee system, versus a siloed open market and direct route. According to the research, the campaigns drove 11% more in reach efficiency, meaning the campaigns reached 11% more unique customers by using Programmatic Guaranteed. The research looked at 10 campaigns by large advertisers