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【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴
(Source: 蘋果財經) 近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
Ben Chien
Oct 1, 20182 min read


Teens, YouTube and the rise of the micro-influencers
(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
Ben Chien
Aug 28, 20183 min read


The future of influencer marketing
(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
Ben Chien
Aug 19, 20182 min read


AI當面試官、媒合網紅,AnyMind Group靠數據為企業找到「對的人」
(Source: 數位時代) | 目前AI在企業端的應用,多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案,AnyMind Group則靠「matching(匹配)」,跨足HR及KOL領域,讓企業靠AI找到「對的人」。...
Ben Chien
Aug 8, 20184 min read
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