Ben ChienOct 1, 20182 min【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴(Source: 蘋果財經) 近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
Ben ChienAug 28, 20183 minTeens, YouTube and the rise of the micro-influencers(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
Ben ChienAug 19, 20182 minThe future of influencer marketing(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
Ben ChienAug 8, 20184 minAI當面試官、媒合網紅,AnyMind Group靠數據為企業找到「對的人」(Source: 數位時代) | 目前AI在企業端的應用,多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案,AnyMind Group則靠「matching(匹配)」,跨足HR及KOL領域,讓企業靠AI找到「對的人」。...