Five trends to watch as media flips to mobile-first
(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
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Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
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Ben Chien
- Aug 2, 2018
- 3 min
Will 2020 be the year when programmatic grows up?
(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
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Ben Chien
- Jul 31, 2018
- 2 min
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
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Ben Chien
- Jul 18, 2018
- 2 min
China's online video views nears two hours in 2020, as global views hit one hour
(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
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Ben Chien
- Jul 11, 2018
- 4 min
為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...
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Ben Chien
- Jun 6, 2018
- 1 min
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...
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Ben Chien
- Jun 5, 2018
- 2 min
LINE再與台北捷運合作藍牙送點，改玩法、擴大5倍站點為哪樁
(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同，設置LINE Beacon的捷運站點也從7個增加到35個。 去（2017）年12月LINE首度與台北捷運合作，嘗試結合踩...
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Ben Chien
- May 11, 2018
- 2 min
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
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Ben Chien
- May 9, 2018
- 1 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
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Ben Chien
- May 9, 2018
- 1 min
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook...
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Ben Chien
- Apr 19, 2018
- 2 min
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
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Ben Chien
- Apr 19, 2018
- 3 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...
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Ben Chien
- Apr 11, 2018
- 3 min
Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
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Ben Chien
- Mar 20, 2018
- 2 min
【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...
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Ben Chien
- Mar 12, 2018
- 2 min
Mobile ad format innovation gathers pace
(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As...
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Ben Chien
- Mar 12, 2018
- 2 min
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
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Ben Chien
- Feb 22, 2018
- 1 min
Google Pay正式推出 整合Android Pay等多款支付功能
(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google...
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Ben Chien
- Feb 22, 2018
- 2 min
資策會：台灣人更黏手機了！近 8 成民眾每天使用手機逾 2 小時
(文章轉載：INSIDE） 以下來自資策會新聞稿： 隨著 4G 行動網路的全面普及，以及智慧型手機應用的多元發展，我國民眾使用手機的時間年年增長，手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...
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Ben Chien
- Feb 22, 2018
- 7 min
印度成為全球第二大智能手機市場，中國廠商開始「霸屏」
(文章轉載：鈦媒體） 智能手機一直處於21世紀科技革命的前沿，其在現代世界的重要性遠遠超過它們的普遍性。 也許是因為這些設備在我們日常生活中所扮演的角色越來越重要，我們往往會忘記，智能手機本身是科技領域的新進入者。然而，多年來這個行業的發展一直在不斷的演變，模式和趨勢不斷更...
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