Five trends to watch as media flips to mobile-first
(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here are five trends to watch as media flips to mobile-first: 1. The mobile pivot point Since January 2017, total