Ben ChienSep 19, 20184 minFive trends to watch as media flips to mobile-first(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
Ben ChienSep 15, 20182 minLuxury brands yet to find a strategy for WeChat(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
Ben ChienAug 2, 20183 minWill 2020 be the year when programmatic grows up?(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
Ben ChienJul 31, 20182 minWhatsApp introduces three ways to connect with businesses in order to monetize the chat app(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...