(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is based on findings from a recent study by Genesys, and Frost & Sullivan, which found 40% of Singapore banking customers stopping or cancelling their services with a bank due to poor CX. The study saw one in three respondents citing “having to repeat information” as the key reason which caused them to cancel their existing relationship with th

(Sources: THE DRUM) Google has run a test, alongside Boston Consulting Group and Nielsen, to try to ascertain how much more efficient it is to run campaigns through a consolidated Programmatic Guarantee system, versus a siloed open market and direct route. According to the research, the campaigns drove 11% more in reach efficiency, meaning the campaigns reached 11% more unique customers by using Programmatic Guaranteed. The research looked at 10 campaigns by large advertisers