#viewability

China's online video views nears two hours in 2020, as global views hit one hour

(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...

Google Sweetens Ad Options For App Developers And Publishers

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...

The viewability issue: Are your ads even being seen by the right audience?

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

Why we need a new metric for mobile ad viewability

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

Programmatic pick up lines to impress your Valentine

(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers...

Facebook Will Use Viewability To Measure Organic Page Reach

(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...