#viewability

Jul 18, 20182 min read

China's online video views nears two hours in 2020, as global views hit one hour

(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...

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May 11, 20182 min read

Google Sweetens Ad Options For App Developers And Publishers

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...

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Apr 18, 20186 min read

The viewability issue: Are your ads even being seen by the right audience?

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

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Apr 11, 20183 min read

Why we need a new metric for mobile ad viewability

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

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Feb 15, 20181 min read

Programmatic pick up lines to impress your Valentine

(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers...

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Feb 15, 20182 min read

Facebook Will Use Viewability To Measure Organic Page Reach

(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...

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