Ben ChienJul 18, 20182 minChina's online video views nears two hours in 2020, as global views hit one hour(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
Ben ChienMay 11, 20182 minGoogle Sweetens Ad Options For App Developers And Publishers(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
Ben ChienApr 18, 20186 minThe viewability issue: Are your ads even being seen by the right audience?(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
Ben ChienApr 11, 20183 minWhy we need a new metric for mobile ad viewability(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...