(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...

(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...

(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...

(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...

(Source: Tech Republic) Google has improved user transparency and controls and strengthened its privacy compliance program to prepare for...

(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...

(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...

(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...

(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...

(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...

(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...