Ben ChienAug 30, 20183 minWhy brands doing native advertising should partner up with publishers(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
Ben ChienJul 26, 20183 minFive tips to ramp up your Facebook video advertising(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
Ben ChienJul 19, 20182 minHow to get the most out of paid and organic search(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
Ben ChienJul 18, 20183 min掌握全球電商成交機密,Criteo砸7.2億成立巴黎AI實驗室(Source: 數位時代) |在法國成立的廣告投放平台Criteo,宣布斥資2千萬歐元(約新台幣7.2億元),建立AI實驗室協助廣告行銷,並透露每一次的廣告投放就是一場競標賽,若想成功就得夠瞭解消費者的行為。 每一個廣告投放,背後就是以一場拍賣、一次競標的形式在進行」,C...