Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
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Ben Chien
- Aug 28, 2018
- 1 min
PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide
(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...
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Ben Chien
- Jul 31, 2018
- 2 min
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
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Ben Chien
- Jul 11, 2018
- 4 min
為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...
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Ben Chien
- May 11, 2018
- 2 min
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
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Ben Chien
- May 9, 2018
- 1 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
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Ben Chien
- May 9, 2018
- 1 min
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook...
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Ben Chien
- Apr 19, 2018
- 4 min
Demographics Are Dead: Welcome to the Age of Intent
(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...
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Ben Chien
- Apr 19, 2018
- 3 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...
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Ben Chien
- Apr 11, 2018
- 1 min
Spotify 月底舉辦發佈會 將推出汽車音響配件？
(文章轉載：unwire.hk) Spotify 正式上市之後，得到大量資金，除了經營上可以有更鬆動的週轉外，也不忘開發新產品吸引用家。最近 Spotify 就預告將會在月底舉辦一場發佈會，估計他們屆時會推出首個實體產品。 Spotify 透露，他們會在 4 月 24...
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Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
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Ben Chien
- Mar 21, 2018
- 3 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
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Ben Chien
- Mar 20, 2018
- 2 min
【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...
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Ben Chien
- Mar 12, 2018
- 3 min
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
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Ben Chien
- Mar 12, 2018
- 2 min
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
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Ben Chien
- Mar 2, 2018
- 1 min
LINE banks on news content to expand operations in Hong Kong
(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the...
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Ben Chien
- Feb 22, 2018
- 1 min
Google Pay正式推出 整合Android Pay等多款支付功能
(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google...
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Ben Chien
- Feb 14, 2018
- 1 min
匯豐PayMe增派利市功能 利市錢無現金化
(文章轉載：TOPick) 匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時即揀選新功能，向親友派利市。（圖片來源：HSBC） 農曆新年將至，今年若無暇親身派利市，可考慮使用匯豐P2P手機轉帳應用程式（app）PayMe處理。匯豐指，現時用戶只要更新至最新版本的Pa...
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