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Ben Chien
- Aug 28, 2018
- 1 min
PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide
(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get adopted. “It’s here to help more of them get adopted by recognising faces, breeds and characteristics of any pup images on Instagram to find a similar type available for adoption,” says the product website. Developed by DDB Sydney the product is inspired by the fact that online pets get a lot of social media love, with followers and views some
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Ben Chien
- Jul 31, 2018
- 2 min
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network, but the company’s global chat app, WhatsApp is now being monetized with three ways to connect businesses. In a WhatsApp blog, the company stated that it is introducing tools to help people and businesses communicate with each other. Following the launch of the WhatsApp Business app, the blog stated that the company had heard from people that
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Ben Chien
- Jul 11, 2018
- 4 min
為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的 emoji 還需要被各家平臺的設計師改造拓展後，我們才會見到。 Android 系統作為全球最多人使用的手機系統，他們所設計改造的 emoji 也將影響著十多億的人。近日，Google 的 Android 平臺表情貼圖設計總監珍妮佛·丹尼爾（Jennifer Daniel）接受了 CNBC 的專訪 ，講述了 Android 平臺改造設計 emoji 的理念。 每個 emoji 都是品牌的延伸 丹尼爾並不能決定哪些圖示圖案會成為 emoji ，她要做的，是讓 emoji 變得更加「Google」：「我認為每一個 emoji 都是平臺品牌的延伸。」 photo credit: emoji pedia 很多平臺都會以自己的設計理論、品牌風格來重新解讀 emoji 表情。翻白眼的 e
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Ben Chien
- May 11, 2018
- 2 min
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog post. The products are both in beta for Universal App Campaigns, which promote apps across all Google properties. They will become generally availability
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Ben Chien
- May 9, 2018
- 1 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and business-focused app features, its parent company Facebook announced today during the annual F8 developer conference. The messaging platform will also be adding group video calls in the coming months, WhatsApp director Mubarik Imam announced. Imam didn’t have many details to give about how group video calls will work just yet, but from the example vid
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Ben Chien
- May 9, 2018
- 1 min
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook Messenger及WhatsApp，已累積超過20億用家。最近，Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Squirrel支援iOS及Android系統，與現時的通訊App一樣，用家可透過程式與朋友、家人及工作夥伴聯絡，亦可建立群組，傳送及分享照片、連結等。不過群組只限邀請，用家須向朋友傳送群組連結，未須經用家聯絡人資料加入新群組成員。 #messaging #Oath #mobile #App
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Ben Chien
- Apr 19, 2018
- 4 min
Demographics Are Dead: Welcome to the Age of Intent
(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on their behavioral "intent" or affinity (such as what they watch, search, visit) gives marketers a more accurate picture of their audience. Intent-based targeting also allows for more relevant and customized creative messaging tailored to individuals. Imagine a 45-year-old executive. Work is important to her, but equally important is her well-b
71 views0 comments
Ben Chien
- Apr 19, 2018
- 3 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察。 眾所周知，移動屏幕已經是當下的主流。據數據顯示，僅僅在5年前，中國成年人花費在桌面端的數字媒體時間還是移動端的2倍，而現在，情況已經反轉，他們花費在移動端的時間更多了。到2017年，中國成年人平均每天花費在智能手機上的時間已達到1小時38分鐘。據eMarketer預測，到2019年，中國成年人平均每天花費在智能手機上的時間將達到2小時9分鐘，僅僅比平均花費在電視上的時間少25分鐘。在中國，傳統媒體近幾年整體上已漸漸失去了消費者的關注，電視在數字媒體的衝擊下，將繼續面臨用戶使用時間的流失。 這種轉變對於移動視頻廣告的發展來說，起到了極大的促進作用。程序化廣告購買者也能通過擁抱專為移動設備和移動用戶習慣而打造的視頻廣告，達到優異的投放效果。移動視頻廣告程序化已然成為了一種趨勢。
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Ben Chien
- Apr 11, 2018
- 1 min
Spotify 月底舉辦發佈會 將推出汽車音響配件？
(文章轉載：unwire.hk) Spotify 正式上市之後，得到大量資金，除了經營上可以有更鬆動的週轉外，也不忘開發新產品吸引用家。最近 Spotify 就預告將會在月底舉辦一場發佈會，估計他們屆時會推出首個實體產品。 Spotify 透露，他們會在 4 月 24 日舉辦一場發佈會，不過並未有提及屆時會宣佈怎麼樣的產品。不過有人就估計，Spotify 將會推出實體產品，很大可能會是汽車用的 Spotify 播放器，這個播放器可使用 4G 連接互聯網，串流音樂連接汽車音響播放。而裝置也可以使用語音指令控制，方便駕駛者選擇歌曲。會有這樣的估計，是因為早在 2 月的時候曾經有 Spotify 用家收到廣告透露有這個產品，不過後來也沒有再次出現，也無法訂購。 Spotify 之前已經有聘請硬件相關的開發人才，加上在智能電話的 App 上亦開始測試語音控制功能，如果真的推出像 Apple HomePod 般的產品亦不會太令人意外，始終在智能喇叭開始流行的時候，如果 Spotify 不爭取一些佔有率，未來的競爭會更加麻煩。而汽車音樂串流裝置暫時仍未有對手
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Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing where travel takes you?” asks Erik Trinidad, host and creator of travel web series Plausibly Ridiculous. No one has the time to be spontaneous anymore. With an average of 10 vacation
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Ben Chien
- Mar 21, 2018
- 3 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is based on findings from a recent study by Genesys, and Frost & Sullivan, which found 40% of Singapore banking customers stopping or cancelling their services with a bank due to poor CX. The study saw one in three respondents citing “having to repeat information” as the key reason which caused them to cancel their existing relationship with th
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Ben Chien
- Mar 20, 2018
- 2 min
【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付公司進入香港，她不評論其他行家怎樣做，只是表示旗下信用卡普及和方便，可為客人提供安全快捷的的士體驗，而是次選擇與HKTaxi合作，是因看中對方現有客人及司機的數目。 MasterCard香港及澳門總經理陳一芳（左）表示，公司的信用卡普及和方便，可為客人提供安全快捷的的士體驗。右為HKTaxi聯合創辦人Kay Lui。（歐家樂攝） 已有5千名司機註冊 收取3%手續費 HKTaxi聯合創辦人Kay Lui表示，該新服務於3月1日開始試行，收到的司機正面反應，現時已有5,000個司機使用該服務。他指目前程式下載量達120萬次，旗下有近5萬名司機，期望今年所有司機都參與服務。 他又透露，客人須支付每宗交易3%的手續費，而司機方面則不收取任何費用。他指在試行期間已有不少客人使用相關服務，
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Ben Chien
- Mar 12, 2018
- 3 min
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans. Nielsen found that on average, Americans spend more than 32 hours per weeklistening to tunes. And by mid-2017, they had already requested 184 bi
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Ben Chien
- Mar 12, 2018
- 2 min
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一跳」，憑藉微信本來已座擁9億用戶的優勢，3日內已累積4億用戶。根據微信新春發表的數據，「跳一跳」每小時的活躍用戶達2,800萬人。 「跳一跳」的遊戲方法簡易，用戶透過長按及短按屏幕，可控制棋子「i」的跳躍距離，跳到下一個盒子上可得1分，跳到盒子中心可得2分，如跳到特別的盒子，進行不同動作，可有額外得分。如計算距離失誤，「i」會摔下，遊戲即告終。由於毋須額外下載（免費）、玩法簡單、可與朋友比拚，「跳一跳」玩家數量眾多，吸引品牌注目。 有內地傳媒發現，運動品牌Nike在「跳一跳」中置入鞋盒賣廣告，當棋子跳到Nike鞋盒上，用戶可以得到20分，同時鞋盒亦會變色，彈出「Nike React」字樣廣告。Nike React是Nike研發的發泡材質，稱擁有多項顯而易見的性能優勢，材料讓人感
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Ben Chien
- Mar 2, 2018
- 1 min
LINE banks on news content to expand operations in Hong Kong
(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the official launch of its news aggregation service LINE Today. The news curation service will take content from 20 Hong Kong and Taiwan media outlets such as Sing Tao Daily, Stand News and Unwire.hk across the categories such as breaking news, local stories, lifestyle, entertainment, travel, sports and technology. It is expected that there will be a
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Ben Chien
- Feb 22, 2018
- 1 min
Google Pay正式推出 整合Android Pay等多款支付功能
(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google Wallet整合，推出名為Google Pay的新應用。新App已於Google Play可供下載，惟本港用戶下載後，仍是顯示Android Pay的畫面，Google Play亦指App在正式推出後會再有更新，相信用戶仍要等候進一步的消息。 過往Android Pay只要綁定信用卡，便可在指定商店作消費支付用途，而Google Wallet則可用作網上交易、P2P支付等，兩個App結合無疑更加方便。Google希望將Google Pay進一步與其他應用如Chrome及Google Assistant整合。又可以支援公共交通付費，現在已為全球3個城市（烏克蘭基輔、美國波特蘭及英國倫敦）提供服務，並將會陸續擴展版圖。 Google Pay可以綁定多張信用卡，以及各大商戶的會員卡等資訊。（圖片來源：Google官網）
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Ben Chien
- Feb 14, 2018
- 1 min
匯豐PayMe增派利市功能 利市錢無現金化
(文章轉載：TOPick) 匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時即揀選新功能，向親友派利市。（圖片來源：HSBC） 農曆新年將至，今年若無暇親身派利市，可考慮使用匯豐P2P手機轉帳應用程式（app）PayMe處理。匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時可揀選新功能，在左下方看到「於特別日子選擇主題」，點擊利市封，便可封利市，並寫上祝福語。 匯豐指，PayMe已將封利市按鈕設定為永久功能，方便用戶以後隨時向親朋好友送上祝福。匯豐PayMe於2017年2月登場，用戶提交香港身份證副本後，可透過各大銀行的信用卡為手機錢包增值，每月最多增值5,000港元，每年最多10萬元。PayMe的賬戶結餘上限亦是10萬元。 匯豐P2P手機轉帳應用程式（app）PayMe加入派利市功能。（圖片來源：HSBC） #App #HSBC #PayMe #Technology #HongKong #onlinepayment #mobilepayment
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