Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
top of page
Search
Ben Chien
Aug 28, 20181 min
PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide
(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...
21 views0 comments
Ben Chien
Jul 31, 20182 min
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
23 views0 comments
Ben Chien
Jul 11, 20184 min
為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...
32 views0 comments
Ben Chien
May 11, 20182 min
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
36 views0 comments
Ben Chien
May 9, 20181 min
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
21 views0 comments
Ben Chien
May 9, 20181 min
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook...
22 views0 comments
Ben Chien
Apr 19, 20184 min
Demographics Are Dead: Welcome to the Age of Intent
(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...
74 views0 comments
Ben Chien
Apr 19, 20183 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...
19 views0 comments
Ben Chien
Apr 11, 20181 min
Spotify 月底舉辦發佈會 將推出汽車音響配件？
(文章轉載：unwire.hk) Spotify 正式上市之後，得到大量資金，除了經營上可以有更鬆動的週轉外，也不忘開發新產品吸引用家。最近 Spotify 就預告將會在月底舉辦一場發佈會，估計他們屆時會推出首個實體產品。 Spotify 透露，他們會在 4 月 24...
17 views0 comments
Ben Chien
Mar 23, 20183 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
20 views1 comment
Ben Chien
Mar 21, 20183 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
8 views0 comments
Ben Chien
Mar 20, 20182 min
【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...
23 views0 comments
Ben Chien
Mar 12, 20183 min
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
11 views0 comments
Ben Chien
Mar 12, 20182 min
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
56 views0 comments
Ben Chien
Mar 2, 20181 min
LINE banks on news content to expand operations in Hong Kong
(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the...
40 views0 comments
Ben Chien
Feb 22, 20181 min
Google Pay正式推出 整合Android Pay等多款支付功能
(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google...
15 views0 comments
Ben Chien
Feb 14, 20181 min
匯豐PayMe增派利市功能 利市錢無現金化
(文章轉載：TOPick) 匯豐指，現時用戶只要更新至最新版本的PayMe，在付款時即揀選新功能，向親友派利市。（圖片來源：HSBC） 農曆新年將至，今年若無暇親身派利市，可考慮使用匯豐P2P手機轉帳應用程式（app）PayMe處理。匯豐指，現時用戶只要更新至最新版本的Pa...
38 views0 comments
bottom of page