(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on their behavioral "intent" or affinity (such as what they watch, search, visit) gives marketers a more accurate picture of their audience. Intent-based targeting also allows for more relevant and customized creative messaging tailored to individuals. Imagine a 45-year-old executive. Work is important to her, but equally important is her well-b