Ben ChienSep 19, 20181 min戶外廣告智能化 人流多才播出廣告(Source: TOPick) 戶外廣告牌夠巨型易吸睛,但內容都是預早準備。Amnet HK總經理盧家樑表示,外國已有戶外廣告牌配合感應器,在人流多時才播廣告,令廣告宣傳更具效益。 隨著程序化廣告(programmatic...
Ben ChienAug 21, 20182 minAI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...
Ben ChienAug 2, 20183 minWill 2020 be the year when programmatic grows up?(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
Ben ChienJun 24, 20182 minOath brings VR ads to programmatic marketplace(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...