#Programmatic

戶外廣告智能化　人流多才播出廣告

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。隨著程序化廣告（programmatic...

AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...

Will 2020 be the year when programmatic grows up?

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...

Oath brings VR ads to programmatic marketplace

(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...

Digital Audio Ads come to DoubleClick

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...

The New York Times has folded its programmatic sales team into its larger ad sales org

(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...

Google tests the efficiency of Programmatic Guaranteed for marketers and publishers

(Sources: THE DRUM) Google has run a test, alongside Boston Consulting Group and Nielsen, to try to ascertain how much more efficient it...