ACQUA_logo@3x.png
  • Monetization

    • Case - AdX AdSense AdMob
    • Case - AdMob
    • Case - YouTube
  • PMP

    • PMP Cases
  • Cases

  • Ad Formats

  • KOL

  • Blogs

  • Contact

  • More...

    Use tab to navigate through the menu items.
    • All Posts
    • Monetization
    • Programmatic
    • Mobile
    • Digital
    • Social
    • Video
    • Advertising
    • Ecommerce
    • Game
    • publishers
    • Influencers
    • KOL
    • YouTube
    • AnyMind
    Search
    Transform your business through insights
    Ben Chien
    • Jan 10, 2019
    • 1 min

    Transform your business through insights

    You know better than anyone how important your company’s online presence is to its success. With Google Analytics, you can uncover the insights that drive real results and avoid spam activities that affect your Ad Performance. Simply Login your Google Analytics and click over Publisher - Perf x Metrics at Data Studio, a Performance x Metrics Summary by graph-basis will be auto-generated which can help you better understand your customer and evaluate your site and content eas
    73 views0 comments
    別被數字給唬了!七個常見的數位行銷大數據迷思
    Ben Chien
    • Aug 20, 2018
    • 6 min

    別被數字給唬了!七個常見的數位行銷大數據迷思

    (Source: 數位時代) 圖片來源:shutterstock 數位行銷(digital marketing)時代來臨,數位行銷大數據(big data)幾乎成為行銷人員必要工具,無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告,都強調大數據重要性。也因此,各式各樣的KPI被提出來,KPI也成為行銷人員經營的方向。但是,過度相信數據會造成決策判斷的錯誤,為了美化數據也會失去品牌應該堅持的方向。筆者整理出在實際經營與輔導經驗中,數位行銷大數據常見的七個迷思 數位行銷的時代來臨,數位行銷大數據幾乎成為行銷人員必要工具,無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告,都強調大數據重要性。也因此,各式各樣的KPI被提出來,KPI也成為行銷人員經營的方向。但是,過度相信數據會造成決策判斷的錯誤,為了美化數據也會失去品牌應該堅持的方向。 筆者整理出在實際經營與輔導經驗中,數位行銷大數據常見的七個迷思: 迷思一:粉絲團經營貼文數多,觸及數自然就高 許多小編都知道,貼文數
    14 views0 comments

    © 2022 by Acqua Media Limited

    Please follow us:

    • Acqua Media - Facebook Page
    • Acqua Media - LinkedIn