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    各種視覺形式野蠻生長,廣告主該如何翻轉思維擁抱限時動態?
    Ben Chien
    • Aug 28, 2018
    • 6 min

    各種視覺形式野蠻生長,廣告主該如何翻轉思維擁抱限時動態?

    (Source: 數位時代) 我們身處在視覺溝通的風口浪尖,越來越多品牌將廣告資源,投注在這種5~15秒幻燈片式的呈現形式,這股風潮正在發揮商業廣告的效果,未來有可能會成為主宰社群世界的新霸主嗎? 限時動態(Stories)在2019年將會超過動態時報,成為分享資訊的主流方式。」在今年的F8開發者大會上,Facebook產品長克里斯·考克斯(Chris Cox)的這番說法,讓許多人聚焦在限時動態上。 今年的F8開發者大會上,限時動態的潛力一再的成為討論焦點。 圖片來源:Facebook 提供 我們身處在視覺溝通的風口浪尖,越來越多品牌將廣告資源,投注在這種5~15秒幻燈片式的呈現形式,而這股風潮也正在發揮商業廣告的效果,未來有可能會成為主宰社群世界的新霸主嗎? 顛覆圖文廣告型式,廣告主挑戰大 可以預期的是,限時動態最終一定會走上商業化這條路,Facebook在2012年以十億美元收購Instagram後,過了三年才將廣告導入平台中,而限時動態推出僅僅五個月,就創造1.5億的日活躍用戶。 去年一月Instagram就開始出現插入廣告影片,並釋出更多
    24 views0 comments
    The future of influencer marketing
    Ben Chien
    • Aug 19, 2018
    • 2 min

    The future of influencer marketing

    (Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will continue to increase? After a remarkable rise, influencer marketing has become a polarising topic. Accusations of fake followers, dishonest practice and ambiguous pricing conflicting with praise for its authenticity, engagement power and delivery on ROI. As it continues on its path to becoming the US$10 billion industry it’s set to become in
    16 views0 comments
    Instagram Video: We Are Living In A Vertical World
    Ben Chien
    • Aug 18, 2018
    • 3 min

    Instagram Video: We Are Living In A Vertical World

    (Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires (pictured below), one of the most important developments was the introduction of vertica
    7 views0 comments
    Social media video tips: the art of standing out in crowded feeds
    Ben Chien
    • Aug 8, 2018
    • 4 min

    Social media video tips: the art of standing out in crowded feeds

    (Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook alone, there are eight billion daily video views. On Instagram, the time spent watching video increased by more than 80% from 2016 to 2017. All that adds up to a lot of competition to win those coveted eyeballs. It can seem overwhelming and, for many, the video format is more than a little intimidating. For that reason, w
    19 views0 comments
    How brands are using Instagram’s new long-form video feature, IGTV
    Ben Chien
    • Jul 10, 2018
    • 3 min

    How brands are using Instagram’s new long-form video feature, IGTV

    (Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing IGTV with content ranging from silly one-offs to interviews with influencers. IGTV, a long-form video section within Instagram as well as its own stand-alone app, is Instagram’s jab at YouTube and comes five years after the launch of Instagram video. It allows any user to set up their o
    20 views0 comments
    挾帶10億用戶誕生的IGTV,Instagram憑什麼撼動YouTube地位?
    Ben Chien
    • Jun 24, 2018
    • 3 min

    挾帶10億用戶誕生的IGTV,Instagram憑什麼撼動YouTube地位?

    (Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次,不僅用戶數持續飛快成長,還推出挑戰YouTube的影音平台「IGTV」,而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢? 對Facebook來說擁有Instgarm這隻金雞母,宛如汪洋中的一塊大浮木,除了年年都在失去年輕一代的用戶,假新聞、濫用個資的劍橋分析風波,讓Facebook在過去一段時間折騰不已。 還好有Instagram,繼去年(2017)九月達到8億月活躍用戶、5億日活躍用戶後,在今天正式宣布日活躍用戶達到10億人次,不僅用戶數持續飛快成長,今天更宣布推出挑戰YouTube的影音平台「IGTV」,而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢? Instagram吸金一流,用戶數每月5%強勢成長 「為行動而生,不僅簡單又有一定質量。」Instagram執行長凱文·斯特羅姆( Kevin Systrom)這麼介紹IGTV。 信心滿滿介紹新產品不是沒有原因,Instagram正式宣布活躍用戶數突破10億的里程碑,用戶數更以每個月
    25 views0 comments
    Instagram計劃把限時動態增長至1小時
    Ben Chien
    • Jun 6, 2018
    • 1 min

    Instagram計劃把限時動態增長至1小時

    (Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案,內容在發布後24小時自動消失。(圖片來源:Instagram Facebook專頁) Instagram在2016年推出限時動態(Stories)功能,用戶可將照片及影片剪輯成15秒短片,加入emoji、文字或畫圖案後公開發布,影片會在發布24小時後自動由個人動態上消失。據華爾街日報報導,Instagram為吸引用戶更持續使用限時動態功能,正在考慮廢除限時動態60秒的長度限制,並增加至1小時。 報導指,Instagram將允許用戶發布長達1小時的影片。除了讓用戶有更多創作空間外,Instagram亦希望藉此追趕Facebook及Youtube在影片領域的發展。截至去年11月為止,Instagram已擁有超過8億的用戶,而限時動態的每日活躍用戶已超過3億。Instagram在未來幾星期將與潛在合作夥伴探討製作更長時間的視頻的可能性和潛在效益。 除了Snapchat和Instagram外,Facebook和WhatsApp在2017年也推出類
    10 views0 comments
    Snapchat增群組聊天功能 16人齊齊視訊
    Ben Chien
    • Apr 6, 2018
    • 2 min

    Snapchat增群組聊天功能 16人齊齊視訊

    (文章轉載:TOPick) Snapcha宣布新增群組視訊聊天(Group Video Chat),可同時讓最多16人進行視像通訊;若只用語音對話,更可容納達32人。 Snapchat與Instagram(IG)一向是競爭對手,雙方都不斷調整用戶體驗,鬥得難分難解。Snapcha剛宣布,新加群組視訊聊天(Group Video Chat)及動態消息(Stories)標籤朋友(Tag)的功能,前者是同時讓最多16人進行視像通訊,若只用語音對話,更可容納達32人;而後者則是發布限時動態後,可標籤同為Snapchat用戶的朋友。兩項新功能將於下周在全球推出。 若用家想同時與多位朋友視訊,只要打開現有群組、或開一個新群組,再點撃影片或電話標誌即可。群組內的朋友一旦被邀請,會收到通知,及選擇參與。用戶如不想露面,亦可關掉鏡頭,只用語音對話。對話期間,用戶可使用濾鏡,如口吐出彩虹、頭頂加上狗耳朵。而視訊可容納最多16人,語音限制則是32人。 Snapchat最初在2016年推出一對一的語音、視像對話功能,更稱每日平均錄得逾百萬個的用戶通話次數。新增的群組視聊
    75 views0 comments
    6 Ways Social Media Can Enhance Your Adventure Travel
    Ben Chien
    • Mar 23, 2018
    • 3 min

    6 Ways Social Media Can Enhance Your Adventure Travel

    (Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing where travel takes you?” asks Erik Trinidad, host and creator of travel web series Plausibly Ridiculous. No one has the time to be spontaneous anymore. With an average of 10 vacation
    18 views1 comment
    Instagram購物功能 擴展至英澳等8個國家
    Ben Chien
    • Mar 22, 2018
    • 1 min

    Instagram購物功能 擴展至英澳等8個國家

    (文章轉載:TOPick) Instagram與電子商貿平台Shopify合作,將Instagram購物功能擴展至8個國家,包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中,為產品加上標籤,標註名稱與售價,消費者點擊標籤便可直接購買產品,毋須離開Instagram,簡化購買步驟,此功能最先在美國推出。 Instagram產品行銷總監Susan Rose表示,與Shopify整合讓企業的潛在客戶容易地,直接從Instagram購物。 #instagram #shopify #ecommerce #socialmedia
    32 views0 comments

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