各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
top of page
Search
Ben Chien
- Aug 19, 2018
- 2 min
The future of influencer marketing
(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
20 views0 comments
Ben Chien
- Aug 18, 2018
- 3 min
Instagram Video: We Are Living In A Vertical World
(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
9 views0 comments
Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
20 views0 comments
Ben Chien
- Jul 10, 2018
- 3 min
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
20 views0 comments
Ben Chien
- Jun 24, 2018
- 3 min
挾帶10億用戶誕生的IGTV，Instagram憑什麼撼動YouTube地位？
(Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次，不僅用戶數持續飛快成長，還推出挑戰YouTube的影音平台「IGTV」，而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢？ 對Facebook來說擁有Instgarm這隻金雞母，宛...
26 views0 comments
Ben Chien
- Jun 6, 2018
- 1 min
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...
10 views0 comments
Ben Chien
- Apr 6, 2018
- 2 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
77 views0 comments
Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
18 views1 comment
Ben Chien
- Mar 22, 2018
- 1 min
Instagram購物功能 擴展至英澳等8個國家
(文章轉載：TOPick) Instagram與電子商貿平台Shopify合作，將Instagram購物功能擴展至8個國家，包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中，為產品加上標籤，標註名稱與售...
32 views0 comments
bottom of page