Ben ChienAug 28, 20186 min各種視覺形式野蠻生長,廣告主該如何翻轉思維擁抱限時動態?(Source: 數位時代) 我們身處在視覺溝通的風口浪尖,越來越多品牌將廣告資源,投注在這種5~15秒幻燈片式的呈現形式,這股風潮正在發揮商業廣告的效果,未來有可能會成為主宰社群世界的新霸主嗎? 限時動態(Stories)在2019年將會超過動態時報,成為分享資訊的主流方...
Ben ChienAug 19, 20182 minThe future of influencer marketing(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
Ben ChienAug 18, 20183 minInstagram Video: We Are Living In A Vertical World(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
Ben ChienAug 8, 20184 minSocial media video tips: the art of standing out in crowded feeds(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...