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    Luxury brands yet to find a strategy for WeChat
    Ben Chien
    • Sep 15, 2018
    • 2 min

    Luxury brands yet to find a strategy for WeChat

    (Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands face is in the greeting message as most luxury brands opt for a generic greeting message to inform users of the customer service times. This however does not sit well wi
    15 views0 comments
    微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
    Ben Chien
    • Mar 12, 2018
    • 2 min

    微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告

    (文章轉載:TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖) 微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一跳」,憑藉微信本來已座擁9億用戶的優勢,3日內已累積4億用戶。根據微信新春發表的數據,「跳一跳」每小時的活躍用戶達2,800萬人。 「跳一跳」的遊戲方法簡易,用戶透過長按及短按屏幕,可控制棋子「i」的跳躍距離,跳到下一個盒子上可得1分,跳到盒子中心可得2分,如跳到特別的盒子,進行不同動作,可有額外得分。如計算距離失誤,「i」會摔下,遊戲即告終。由於毋須額外下載(免費)、玩法簡單、可與朋友比拚,「跳一跳」玩家數量眾多,吸引品牌注目。 有內地傳媒發現,運動品牌Nike在「跳一跳」中置入鞋盒賣廣告,當棋子跳到Nike鞋盒上,用戶可以得到20分,同時鞋盒亦會變色,彈出「Nike React」字樣廣告。Nike React是Nike研發的發泡材質,稱擁有多項顯而易見的性能優勢,材料讓人感
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