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Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
Ben Chien
Sep 15, 20182 min read


微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載:TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖) 微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
Ben Chien
Mar 12, 20182 min read
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