(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...

(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢　信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...

(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...

(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...

(文章轉載：shoppingdesign.com.tw) 國外長期關注視覺相關設計的網站 Mindsparkle Mag 列出了一份 2018 設計趨勢清單，這 20 個設計包含了他們認為很有潛力在今年成為一股新趨勢者，以及已經很常見、且會越來越熱門的。 #1 3D...

(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...

(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As...

(文章轉載：unwire.hk) 日本大館市未必是香港人去放假時會考慮的旅遊首選，不過對於喜歡汪星人的朋友來說，這絕對是一個朝聖的地方。因為大館市是秋田犬的誕生地，這名犬品種亦成為了大館市歷史的重要組成部份，最近當地觀光課就跟 Google 地圖合作，推出 Dog View...

(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...

(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖） 微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...

(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...

(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the...

(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists...

(文章轉載: TOPick) LINE全球業務拓展高級副總裁姜玄玭表示，LINE現時每月有近2億活躍用戶。(陳智良攝) LINE的熊太、兔兔等角色深入民心，LINE的可愛公仔背後，是驚人的吸金力。LINE全球業務拓展部高級副總裁姜玄玭表示，2017年LINE集團營業額約15...

(文章轉載：TOPick） YouTube直播新增即時字幕功能。（YouTube） 看YouTube影片時無字幕會感到不方便？看片看到激動時，想與人分享內心小宇宙？YouTube昨新增了三個有關直播的新功能。包括YouTube直播實時Caption、Live...

(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...

(Sources: Marketing-interactive.com) Google Chrome will remove ads from websites that do not adhere to the “Better Ads Standards”...

(Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its...

(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網） 上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google...