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    The future of television advertising is up in the air, on the air and also on mobile
    Ben Chien
    • Apr 19, 2018
    • 2 min

    The future of television advertising is up in the air, on the air and also on mobile

    (Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
    21 views0 comments
    InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
    Ben Chien
    • Apr 19, 2018
    • 3 min

    InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放

    (文章轉載:tech.china.com) 近日,全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》,對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀,並對於如何做好程序化視頻廣告,使廣告主實現高效的投放,提出了關鍵的洞察...
    18 views0 comments
    The viewability issue: Are your ads even being seen by the right audience?
    Ben Chien
    • Apr 18, 2018
    • 6 min

    The viewability issue: Are your ads even being seen by the right audience?

    (Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
    33 views0 comments
    搜索已步入語音時代,SEO 策略需要做出改變了
    Ben Chien
    • Apr 18, 2018
    • 5 min

    搜索已步入語音時代,SEO 策略需要做出改變了

    (文章轉載:hksilicon) 編者按:隨着語音識別技術的不斷發展,語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同?相應的SEO會有什麼變化?需要注意什麼問題?Soap Media的市場總監Markerle...
    31 views0 comments
    Display advertising continues to be largest driver of digital publisher revenue
    Ben Chien
    • Apr 12, 2018
    • 2 min

    Display advertising continues to be largest driver of digital publisher revenue

    (Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...
    20 views0 comments
    Why we need a new metric for mobile ad viewability
    Ben Chien
    • Apr 11, 2018
    • 3 min

    Why we need a new metric for mobile ad viewability

    (Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
    36 views0 comments
    Spotify 月底舉辦發佈會 將推出汽車音響配件?
    Ben Chien
    • Apr 11, 2018
    • 1 min

    Spotify 月底舉辦發佈會 將推出汽車音響配件?

    (文章轉載:unwire.hk) Spotify 正式上市之後,得到大量資金,除了經營上可以有更鬆動的週轉外,也不忘開發新產品吸引用家。最近 Spotify 就預告將會在月底舉辦一場發佈會,估計他們屆時會推出首個實體產品。 Spotify 透露,他們會在 4 月 24...
    16 views0 comments
    Online advertising to account for 44.6% of global ad spend
    Ben Chien
    • Apr 8, 2018
    • 4 min

    Online advertising to account for 44.6% of global ad spend

    (Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
    16 views0 comments
    Snapchat增群組聊天功能 16人齊齊視訊
    Ben Chien
    • Apr 6, 2018
    • 2 min

    Snapchat增群組聊天功能 16人齊齊視訊

    (文章轉載:TOPick) Snapcha宣布新增群組視訊聊天(Group Video Chat),可同時讓最多16人進行視像通訊;若只用語音對話,更可容納達32人。 Snapchat與Instagram(IG)一向是競爭對手,雙方都不斷調整用戶體驗,鬥得難分難解。Snap...
    75 views0 comments
    The New York Times has folded its programmatic sales team into its larger ad sales org
    Ben Chien
    • Apr 2, 2018
    • 3 min

    The New York Times has folded its programmatic sales team into its larger ad sales org

    (Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...
    17 views0 comments
    6 Ways Social Media Can Enhance Your Adventure Travel
    Ben Chien
    • Mar 23, 2018
    • 3 min

    6 Ways Social Media Can Enhance Your Adventure Travel

    (Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
    18 views1 comment
    Instagram購物功能 擴展至英澳等8個國家
    Ben Chien
    • Mar 22, 2018
    • 1 min

    Instagram購物功能 擴展至英澳等8個國家

    (文章轉載:TOPick) Instagram與電子商貿平台Shopify合作,將Instagram購物功能擴展至8個國家,包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中,為產品加上標籤,標註名稱與售...
    32 views0 comments
    Mozilla pulls Facebook ads following Cambridge Analytica scandal
    Ben Chien
    • Mar 22, 2018
    • 2 min

    Mozilla pulls Facebook ads following Cambridge Analytica scandal

    (Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...
    3 views0 comments
    40% of Singapore customers cancel bank services due to poor CX
    Ben Chien
    • Mar 21, 2018
    • 3 min

    40% of Singapore customers cancel bank services due to poor CX

    (Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
    6 views0 comments
    【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
    Ben Chien
    • Mar 20, 2018
    • 2 min

    【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款

    (文章轉載:hk01) MasterCard宣布,與本地預約的士應用程式(app) HKTaxi合作,新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示,作為全球支付系統,電子支付是市場大趨勢。被問及內地電子支付...
    22 views0 comments
    4 AdTech Trends to Adopt in 2018
    Ben Chien
    • Mar 19, 2018
    • 3 min

    4 AdTech Trends to Adopt in 2018

    (Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...
    45 views0 comments
    Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year
    Ben Chien
    • Mar 18, 2018
    • 2 min

    Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year

    (Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...
    14 views0 comments
    Google Removed 3.2 Billion ‘Bad Ads’ in 2017
    Ben Chien
    • Mar 18, 2018
    • 2 min

    Google Removed 3.2 Billion ‘Bad Ads’ in 2017

    (Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...
    13 views0 comments
    2018 設計趨勢:今年這 20 種設計將成熱門 - AR |3D
    Ben Chien
    • Mar 17, 2018
    • 3 min

    2018 設計趨勢:今年這 20 種設計將成熱門 - AR |3D

    (文章轉載:shoppingdesign.com.tw) 國外長期關注視覺相關設計的網站 Mindsparkle Mag 列出了一份 2018 設計趨勢清單,這 20 個設計包含了他們認為很有潛力在今年成為一股新趨勢者,以及已經很常見、且會越來越熱門的。 #1 3D...
    61 views0 comments
    Facebook在港推Marketplace 涵蓋9大類貨品
    Ben Chien
    • Mar 17, 2018
    • 1 min

    Facebook在港推Marketplace 涵蓋9大類貨品

    (文章轉載:TOPick) Facebook日前在香港推出Marketplace服務,用戶透過網頁或應用程式,均能夠在平台內購買及出售產品。(Facebook網站截圖) 網購是大勢所趨,連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
    50 views0 comments
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