(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...

(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

(文章轉載：hksilicon） 編者按：隨着語音識別技術的不斷發展，語音搜索是一個必然的趨勢。語音搜索的邏輯和基於文本的搜索會有什麼不同？相應的SEO會有什麼變化？需要注意什麼問題？Soap Media的市場總監Markerle...

(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

(文章轉載：unwire.hk) Spotify 正式上市之後，得到大量資金，除了經營上可以有更鬆動的週轉外，也不忘開發新產品吸引用家。最近 Spotify 就預告將會在月底舉辦一場發佈會，估計他們屆時會推出首個實體產品。 Spotify 透露，他們會在 4 月 24...

(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...

(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...

(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...

(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...

(文章轉載：TOPick) Instagram與電子商貿平台Shopify合作，將Instagram購物功能擴展至8個國家，包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中，為產品加上標籤，標註名稱與售...

(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...

(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...

(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。 電子支付是大趨勢　信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...

(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...

(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...

(文章轉載：shoppingdesign.com.tw) 國外長期關注視覺相關設計的網站 Mindsparkle Mag 列出了一份 2018 設計趨勢清單，這 20 個設計包含了他們認為很有潛力在今年成為一股新趨勢者，以及已經很常見、且會越來越熱門的。 #1 3D...

(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...