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Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles

Sep 17, 2018
1 min

Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles

(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after authorities declared that they would be introducing a fresh round of restrictions designed to both limit gamers. As a result, daily gaming hours and the volume of available online games will be reduced. The pincer movement sent shares in Tencent, now the largest video gamecompany in the world, sliding 5% as investors fretted at the potential impac

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Luxury brands yet to find a strategy for WeChat

Sep 15, 2018
2 min

Luxury brands yet to find a strategy for WeChat

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands face is in the greeting message as most luxury brands opt for a generic greeting message to inform users of the customer service times. This however does not sit well wi

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Facebook breaks into China with launch of ‘innovation hub’

Aug 1, 2018
1 min

Facebook breaks into China with launch of ‘innovation hub’

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation hub” to support local tech talent. The US firm is stepping up to break into the Chinese market despite its social media platforms remaining blocked. The subsidiary has been successfully registered in the southern Chinese city of Hangzhou on 18 July, with an investment of US$30 million. It will be centered around startup development, technologi

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不只有外送，阿里巴巴與星巴克在中國將展開全方位新零售合作

Jul 30, 2018
2 min

不只有外送，阿里巴巴與星巴克在中國將展開全方位新零售合作

(Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今（2）日獲得證實，但根據公告，雙方合作的廣度和深度將不僅止於外送。近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下，要找阿里巴巴旗下外送服務餓了麼合作，展開反擊。而今（2）日傳言獲得了證實，但阿里巴巴和星巴克的合作範圍看來比外界預期的更大。不只餓了麼，雙方合作橫跨多條產品線阿里巴巴和星巴克在中國已經不是第一次合作，除了星巴克早在2015年就在天貓開設旗艦店，去（2017）年12月星巴克在中國上海成立全球最大星巴克門市——星巴克臻選上海烘焙工坊，也是由天貓提供全場AR等技術支援。在開幕當天，阿里巴巴集團主席馬雲還親自到場祝賀。星巴克與阿里巴巴宣布達成新零售全面戰略合作圖片來源：阿里巴巴而有別於上次的專案單店合作形式，這次雙方合作範圍則是將橫跨阿里巴巴旗下的餓了麼、盒馬鮮生、淘寶、支付寶、天貓、口碑等多條業務線。首先，預計從今（2018）年9月中旬開始，星巴克將透過與餓了麼配送體系合作，先在位於北京和上海的重點商圈約150家星巴克門市試運行外

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微信小遊戲「跳一跳」大熱　Nike擲2,340萬元置入賣廣告

Mar 12, 2018
2 min

微信小遊戲「跳一跳」大熱　Nike擲2,340萬元置入賣廣告

(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖）微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一跳」，憑藉微信本來已座擁9億用戶的優勢，3日內已累積4億用戶。根據微信新春發表的數據，「跳一跳」每小時的活躍用戶達2,800萬人。「跳一跳」的遊戲方法簡易，用戶透過長按及短按屏幕，可控制棋子「i」的跳躍距離，跳到下一個盒子上可得1分，跳到盒子中心可得2分，如跳到特別的盒子，進行不同動作，可有額外得分。如計算距離失誤，「i」會摔下，遊戲即告終。由於毋須額外下載（免費）、玩法簡單、可與朋友比拚，「跳一跳」玩家數量眾多，吸引品牌注目。有內地傳媒發現，運動品牌Nike在「跳一跳」中置入鞋盒賣廣告，當棋子跳到Nike鞋盒上，用戶可以得到20分，同時鞋盒亦會變色，彈出「Nike React」字樣廣告。Nike React是Nike研發的發泡材質，稱擁有多項顯而易見的性能優勢，材料讓人感

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90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen

Mar 1, 2018
2 min

90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen

(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay's Outbound Chinese Tourism and Consumption Trends: 2017 survey. Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad which is more than six times that of non-Chinese tourists (11%). According to the report, Chinese tourists exhib

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