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Ben Chien
Jul 10, 20183 min read
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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Ben Chien
Jul 10, 20182 min read
Google unveils a host of new ad formats powered by machine learning
(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
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Ben Chien
Jun 19, 20184 min read
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
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Ben Chien
Jun 18, 20183 min read
Digital Audio Ads come to DoubleClick
(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...
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Ben Chien
Jun 18, 20183 min read
Are Taglines still relevant? Heineken says No
(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...
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Ben Chien
Jun 18, 20182 min read
Facebook廣告效果好差!怪罪演算法前,這些素材設計眉角掌握了嗎?
(Source: 數位時代) 有些基本功沒做好,就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法,觸及率近來更是不忍卒睹,但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海?...
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Ben Chien
Jun 8, 20189 min read
A Deep Dive into the 2018 Internet Trends Report
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
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Ben Chien
May 11, 20182 min read
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
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Ben Chien
May 8, 20183 min read
Six years after changing ecommerce in Southeast Asia, Lazada is 'striving for the next frontier&
(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...
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Ben Chien
Apr 19, 20182 min read
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
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Ben Chien
Apr 19, 20183 min read
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載:tech.china.com) 近日,全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》,對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀,並對於如何做好程序化視頻廣告,使廣告主實現高效的投放,提出了關鍵的洞察...
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Ben Chien
Apr 18, 20186 min read
The viewability issue: Are your ads even being seen by the right audience?
(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
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Ben Chien
Apr 12, 20182 min read
Display advertising continues to be largest driver of digital publisher revenue
(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...
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Ben Chien
Apr 11, 20183 min read
Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
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Ben Chien
Apr 8, 20184 min read
Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
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Ben Chien
Apr 2, 20183 min read
The New York Times has folded its programmatic sales team into its larger ad sales org
(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...
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Ben Chien
Mar 22, 20182 min read
Mozilla pulls Facebook ads following Cambridge Analytica scandal
(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...
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Ben Chien
Mar 18, 20182 min read
Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year
(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...
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Ben Chien
Mar 18, 20182 min read
Google Removed 3.2 Billion ‘Bad Ads’ in 2017
(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...
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Ben Chien
Mar 17, 20183 min read
2018 設計趨勢:今年這 20 種設計將成熱門 - AR |3D
(文章轉載:shoppingdesign.com.tw) 國外長期關注視覺相關設計的網站 Mindsparkle Mag 列出了一份 2018 設計趨勢清單,這 20 個設計包含了他們認為很有潛力在今年成為一股新趨勢者,以及已經很常見、且會越來越熱門的。 #1 3D...
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