Ben ChienJul 10, 20183 minHow brands are using Instagram’s new long-form video feature, IGTV(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
Ben ChienJul 10, 20182 minGoogle unveils a host of new ad formats powered by machine learning(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
Ben ChienJun 19, 20184 minE-commerce is in need of a deeper strategy with social(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
Ben ChienJun 18, 20183 minDigital Audio Ads come to DoubleClick(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...