(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...

(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...

(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...

(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...