5 Must-Have Elements For Any Successful Facebook Ad Campaign
(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
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Ben Chien
- Oct 1, 2018
- 2 min
【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴
(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
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Ben Chien
- Sep 30, 2018
- 2 min
Ad trade bodies unveil data transparency label inspired by food traffic light labelling
(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...
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Ben Chien
- Sep 19, 2018
- 4 min
Five trends to watch as media flips to mobile-first
(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
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Ben Chien
- Sep 19, 2018
- 1 min
戶外廣告智能化 人流多才播出廣告
(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...
54 views0 comments
Ben Chien
- Sep 18, 2018
- 1 min
YouTube調整廣告政策 增加強制型廣告
(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...
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Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
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Ben Chien
- Aug 30, 2018
- 3 min
Why brands doing native advertising should partner up with publishers
(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
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Ben Chien
- Aug 28, 2018
- 3 min
Teens, YouTube and the rise of the micro-influencers
(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
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Ben Chien
- Aug 28, 2018
- 6 min
各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
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Ben Chien
- Aug 20, 2018
- 6 min
別被數字給唬了！七個常見的數位行銷大數據迷思
(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...
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Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
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Ben Chien
- Aug 6, 2018
- 1 min
Facebook Unveils New Tools For Businesses
(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...
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Ben Chien
- Aug 2, 2018
- 3 min
Will 2020 be the year when programmatic grows up?
(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
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Ben Chien
- Aug 1, 2018
- 1 min
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
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Ben Chien
- Jul 24, 2018
- 2 min
Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company
(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
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Ben Chien
- Jul 19, 2018
- 2 min
How to get the most out of paid and organic search
(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
67 views0 comments
Ben Chien
- Jul 18, 2018
- 3 min
掌握全球電商成交機密，Criteo砸7.2億成立巴黎AI實驗室
(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...
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Ben Chien
- Jul 11, 2018
- 5 min
The 9 best marketing ambushes at the 2018 World Cup
(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...
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