#advertising

5 Must-Have Elements For Any Successful Facebook Ad Campaign

Oct 2, 20184 min read

5 Must-Have Elements For Any Successful Facebook Ad Campaign

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

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Ben Chien

Oct 1, 20182 min read

【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

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Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Ben Chien

Sep 30, 20182 min read

Ad trade bodies unveil data transparency label inspired by food traffic light labelling

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...

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Five trends to watch as media flips to mobile-first

Ben Chien

Sep 19, 20184 min read

Five trends to watch as media flips to mobile-first

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...

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Ben Chien

Sep 19, 20181 min read

戶外廣告智能化　人流多才播出廣告

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。隨著程序化廣告（programmatic...

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Ben Chien

Sep 18, 20181 min read

YouTube調整廣告政策　增加強制型廣告

(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社）影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...

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Luxury brands yet to find a strategy for WeChat

Ben Chien

Sep 15, 20182 min read

Luxury brands yet to find a strategy for WeChat

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

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Why brands doing native advertising should partner up with publishers

Ben Chien

Aug 30, 20183 min read

Why brands doing native advertising should partner up with publishers

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

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Teens, YouTube and the rise of the micro-influencers

Ben Chien

Aug 28, 20183 min read

Teens, YouTube and the rise of the micro-influencers

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

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Ben Chien

Aug 28, 20186 min read

各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...

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Ben Chien

Aug 20, 20186 min read

別被數字給唬了！七個常見的數位行銷大數據迷思

(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...

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Social media video tips: the art of standing out in crowded feeds

Ben Chien

Aug 8, 20184 min read

Social media video tips: the art of standing out in crowded feeds

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

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Facebook Unveils New Tools For Businesses

Ben Chien

Aug 6, 20181 min read

Facebook Unveils New Tools For Businesses

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...

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Will 2020 be the year when programmatic grows up?

Ben Chien

Aug 2, 20183 min read

Will 2020 be the year when programmatic grows up?

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...

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Facebook breaks into China with launch of ‘innovation hub’

Ben Chien

Aug 1, 20181 min read

Facebook breaks into China with launch of ‘innovation hub’

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...

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Five tips to ramp up your Facebook video advertising

Ben Chien

Jul 26, 20183 min read

Five tips to ramp up your Facebook video advertising

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

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Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company

Ben Chien

Jul 24, 20182 min read

Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...

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How to get the most out of paid and organic search

Ben Chien

Jul 19, 20182 min read

How to get the most out of paid and organic search

(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...

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Ben Chien

Jul 18, 20183 min read

掌握全球電商成交機密，Criteo砸7.2億成立巴黎AI實驗室

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...

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The 9 best marketing ambushes at the 2018 World Cup

Ben Chien

Jul 11, 20185 min read

The 9 best marketing ambushes at the 2018 World Cup

(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...

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