Ben ChienOct 2, 20184 min5 Must-Have Elements For Any Successful Facebook Ad Campaign(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
Ben ChienOct 1, 20182 min【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴(Source: 蘋果財經) 近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
Ben ChienSep 30, 20182 minAd trade bodies unveil data transparency label inspired by food traffic light labelling(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...
Ben ChienSep 19, 20184 minFive trends to watch as media flips to mobile-first(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...